Bombas teams with Taboola to amplify 2020 Pride Collection
Native ad platform Taboola is working with apparel brand Bombas to promote its 2020 Pride collection, featuring limited-edition socks inspired by the bright, diverse LGBTQ+ community.
Native ad case study: Plated optimises its content marketing to reduce customer acquisition costs
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
Attribution case study: Loveholidays uses machine learning to optimise customer purchase journey
Online travel agency Loveholidays.com used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.
FMCG marketers predict long-term impacts of Covid-19 on budgets
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Top 20 Coronavirus ads in the world: Google Japan’s ‘Thank You’ tops list
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Brits now spending a quarter of lives online – Ofcom
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Cannes Lions launches ‘classic’ ad collection after awards postponed
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
Brands invited to #BrandShareTheMic for black voices and talent
Youth marketing agency Livity has set up a new initiative called #BrandShareTheMic as a call to arms for brands – and the agencies supporting them – to take positive action to showcase the spectrum of standout Black talent by magnifying their voices on Friday 3rd July.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
TikTok expands to Australia with Sydney office
TikTok are adding an office in Sydney following a following a surge in popularity in Australia for the video sharing app.
How has COVID-19 impacted business’ abilities to communicate with customers?
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
Google increase ad grants to $1bn to help small businesses weather pandemic
Google is increasing its annual Ad Grants commitment by $200m to offer a total of $1 billion to better support non-profit organisations (NGOs)
B2B sector unites to form first Code of Conduct to cement industry best practice
The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration, with agencies Ogilvy, Octopus Group, Omobono, Gilroy and Sojourn Solutions signing up to the code,
Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Xaxis links creativity to programmatic ads with new tool
Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and automated data-driven, multi-channel execution.
Two in five social conversations among PR and communications leaders ‘are about recovery’
PR and Communications leaders are increasingly focused on recovery in Q2, with ‘learn from’ and ‘get back to’ among the most used terms in communications, according to new research. The Vuelio Barometer analyses themes dominating the public posts of 897 executives....DoubleVerify offers standard ad metrics for connected TV apps across platforms
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
TabMo links in-store visits to ad activity with new tool
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.
Global digital use trends: Brits lead US and Europe but distrust grows
Britain is leading digital acceleration in terms of adopting new technology, but the fear of fake news has increased, according to new research.
