Tech savviness soars following pandemic (but personal touch still key to customer experience)
Over half of UK consumers will interact with brands more through digital channels post-pandemic, according to new research.
Three-year study proves out-of-home effectiveness: Playbook for brands and planners
Out-of-home agency Kinetic Worldwide has revealed the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences.
VidMob launches new tool for brands to boost performance of ad creative
VidMob has launched Brand Governance, a new capability designed for digital marketers to gain visibility and control over their brand creative at scale, and improve the overall performance of their creative.
Brand values matter as nearly 80% of people choose brands aligned to their personal values
68% of people have stopped supporting brands that don’t share their principles, according to new research.
Contentsquare launches Cookieless experience analytics tool
Contentsquare has launched a cookieless analytics solution that allows teams to access critical revenue insights without any use of cookies.
Cannes Lions goes online only: Entries down despite 2-year gap
Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.
Instagram monetises TikTok-style Reels with ads
Instagram Reels became a key tool for brands, as Insta defended its market from TikTok. Reels let creators upload short-form videos which are selected by algorithms based on tailored preferences.
The Sipsmith Swan returns as official gin partner of Wimbledon
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
Sanex launches ‘double-pronged campaign’ for new BiomeProtect range
Sanex has launched a new marketing campaign to launch their new BiomeProtect range, which is the result of over 5 years of dedicated research into the skin’s microbiome.
Amazon blocks Google’s new cookieless tracking system FLoC
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
Body Care brand ARRAN launches #ReconnectWithNature campaign
Luxury Scottish home and body care brand, ARRAN Sense of Scotland (formerly Arran Aromatics) has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54.
Innovid adds audio to omni-channel ad serving capabilities
Advertising and analytics platform Innovid has added audio ad serving tools to its suite of omni-channel delivery capabilities.
White Bullet teams with 4D to help advertisers tap into targeted inventory and protecting brand reputation
Cybersecurity and IP protection firm White Bullet, has integrated with self-service contextual outcomes engine, 4D, a division of Silverbullet.
The future of ad buying: Report outlines cookie-less future for advertisers
As the countdown to the loss of the third-party cookie continues, many advertisers, publishers and agencies are still struggling to develop a strong identity strategy. A new report provides insights and solutions to help all industry players successfully navigate this new privacy-first world.
TikTok launches #CreativityForGood challenge ahead of Cannes Lions Awards
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech
The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.
Google Cloud revamps with ‘WorkSpace for Everyone’ tools for work and schools
Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.
Coca-Cola Africa undergoes digital transformation project with Flintfox and Microsoft
As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management firm Flintfox, and Microsoft to modernise how it uses technology.
Best audio branding: Mastercard retains top spot as sound investment pays off
Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
