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37% of business leaders ‘don’t know what they are spending their marketing budgets on’

Oct 16, 2018 | Digital marketing skills, Online advertising

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

Has YouTube per-view revenue peaked?

Oct 15, 2018 | Online advertising, Online video

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

Oct 12, 2018 | Online advertising

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

UK digital adspend rises 15% to £6.36bn

Oct 12, 2018 | Online advertising, Search engine marketing

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

Data fail: Marketers not effectively integrating data for insights

Oct 11, 2018 | Online advertising

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.

69% of consumers believe technology will help build stronger relationships with retailers

Oct 10, 2018 | Online advertising

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.

The 8 worst business decisions ever made

Oct 10, 2018 | Online advertising

From turning down buying Google for $1m to refusing to partner with Netflix, this new infographic looks at some of the most costly decisions in business history.

Great British Bake Off: Which brands are winning on social media?

Oct 9, 2018 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Oct 9, 2018 | Online advertising, Online video, Viral and buyrals

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

New ad shows dogs can help ease transition for students

Oct 8, 2018 | Online advertising

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Oct 4, 2018 | Mobile, Online advertising

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

Manufacturing sector ‘falling behind in marketing efforts’

Oct 3, 2018 | Online advertising

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

Tech investment ‘crucial to business survival over next 5 years’

Oct 3, 2018 | Online advertising

The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research.

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

Sep 27, 2018 | Online advertising

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

The new digital persona: What online value exchange means for millennials and Gen Z

Sep 24, 2018 | Online advertising

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

Sep 24, 2018 | Online advertising

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

High-impact digital display ads ‘amplify standard media’

Sep 21, 2018 | Online advertising

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

AI ‘to create twice as many jobs as it destroys’

Sep 18, 2018 | Digital marketing skills, Online advertising

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

The UK’s favourite events revealed: sport, music and theatre top list

Sep 18, 2018 | Online advertising

Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.

Nearly half of businesses spend more than $500k on digital marketing

Sep 18, 2018 | Online advertising

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

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