Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.
Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.
The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.
Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.
Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.
As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.
From turning down buying Google for $1m to refusing to partner with Netflix, this new infographic looks at some of the most costly decisions in business history.
Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.
Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.
Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.
Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.
Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.
The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research.
A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.
Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.
Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.
High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.
The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.
Sporting fixtures lure 150 million attendees each year, with a total annual spend of £8.5 billion, while music concerts and the theatre take second and third sport as UK public spends over £48 billion attending events each year, according to new research.
Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.
