Brewdog aims for US market with premium original video series
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
Google launches ‘Travel Trends’ to help plan holiday bookings
Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.
YouTube goes boxing: KSI v Logan Paul fight ends in a draw
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’
Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.
Spotify admits two million users blocked ads
Spotify has uncovered 2 million users of its free service who had blocked advertising without paying, highlighting a potential revenue risk for the soon-to-be public company.
4 in 10 brands deliver ads on unsafe sites
Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.
Most firms avoid retargeting advertising as “too intrusive”
The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.
Social media stars investigated for not labelling commercial posts
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’
Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report. The report, from Piper Jaffray, looked at the retail giant’s other sources of revenue, aside from its...Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
Video viral of the week: Security team hack into family’s Alexa
As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could be tampered with.
Premier League marketing: Gambling firms top brands for football fans
The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.
Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich
As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.
WPP’s Wunderman buys Gorilla Group to boost commerce tools for clients
WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.
Mars pulls all ads from YouTube amid drill music controversy
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.
Social TV trends: Love Island’s official partners aren’t the only winners
ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.
Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host
Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.
Most Brits prefer to ‘self discover’ new brands rather than via advertising
People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.
GDPR: Three quarters of consumers don’t want to be tied into long-term relationships
Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive.
WhatsApp debuts paid-for business tools (and plans ads)
WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.
