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Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools

Aug 2, 2018 | Online advertising

Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

Aug 1, 2018 | Online advertising, Online video, Viral and buyrals

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.

2018’s most innovative tech brands: Amazon tops list

Aug 1, 2018 | E-commerce and E-retailing, Mobile, Online advertising

Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list.

Five Guys uses big data to boost burger sales

Aug 1, 2018 | CPG, FMCG digital marketing food and beverages, Online advertising

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

Amnesty International creates global human rights digital archive with Preservica

Jul 27, 2018 | Online advertising

Human rights organization Amnesty Internationa has chosen Preservica’s active digital preservation software to create a new digital archive for the organization’s International Secretariat.

Digital skills trends: The ‘knowing and doing’ digital gap

Jul 27, 2018 | Digital marketing skills, Online advertising

As businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices, according to new research.

The role of digital marketing in business development [INFOGRAPHIC]

Jul 26, 2018 | Digital marketing skills, Online advertising

Companies which already have an online presence are beefing up their marketing strategies, and the rest are rapidly moderating their business models to ensure compatibility with a promptly evolving digital world.

Slow websites are ‘silent killers for businesses’

Jul 25, 2018 | E-commerce and E-retailing, Online advertising

A slow running website is worse for business than one that is not working at all, according to new research.

White paper: How does GDPR affect programmatic marketing

Jul 25, 2018 | Online advertising, Regulation

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

Businesses increasingly confident their digital marketing ‘achieves sales goals’

Jul 24, 2018 | Online advertising, Online video

Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.

Google gets surprise profit boost despite $5bn monopoly fine

Jul 24, 2018 | Online advertising, Online video, Search engine marketing

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

Jul 24, 2018 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.

Facebook investigates Crimson Hexagon over data policy concerns

Jul 23, 2018 | Facebook marketing, Online advertising, Regulation, Social media

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

Viewability benchmarks: 42% of all UK display ads were not seen in Q2

Jul 23, 2018 | Online advertising

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.

60% of marketers not confident in budget allocation

Jul 23, 2018 | Online advertising

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

BBC.com picks Teads for worldwide outstream advertising

Jul 20, 2018 | Online advertising

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.

McDonald’s wins brand World Cup as food companies get most buzz

Jul 20, 2018 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

Will artificial intelligence create more jobs than it destroys?

Jul 19, 2018 | Digital marketing skills, Online advertising

Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.

Facebook sees ad spend boom despite data scandal

Jul 17, 2018 | Facebook marketing, Mobile, Online advertising, Online video, Social media, WhatsApp

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

Customer analytics: Companies see big increase in growth (but not doing enough)

Jul 16, 2018 | Online advertising

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

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