Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools
Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.
Cricket World Cup launches marketing campaign for ‘public ballot’ tickets
The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.
2018’s most innovative tech brands: Amazon tops list
Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list.
Five Guys uses big data to boost burger sales
Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.
Amnesty International creates global human rights digital archive with Preservica
Human rights organization Amnesty Internationa has chosen Preservica’s active digital preservation software to create a new digital archive for the organization’s International Secretariat.
Digital skills trends: The ‘knowing and doing’ digital gap
As businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices, according to new research.
The role of digital marketing in business development [INFOGRAPHIC]
Companies which already have an online presence are beefing up their marketing strategies, and the rest are rapidly moderating their business models to ensure compatibility with a promptly evolving digital world.
Slow websites are ‘silent killers for businesses’
A slow running website is worse for business than one that is not working at all, according to new research.
White paper: How does GDPR affect programmatic marketing
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.
Businesses increasingly confident their digital marketing ‘achieves sales goals’
Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.
Google gets surprise profit boost despite $5bn monopoly fine
Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.
KFC’s bizarre Facebook Live stream attracts 1m cat lovers
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.
Facebook investigates Crimson Hexagon over data policy concerns
Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
60% of marketers not confident in budget allocation
3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.
BBC.com picks Teads for worldwide outstream advertising
Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.
McDonald’s wins brand World Cup as food companies get most buzz
France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.
Will artificial intelligence create more jobs than it destroys?
Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.
Facebook sees ad spend boom despite data scandal
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
Customer analytics: Companies see big increase in growth (but not doing enough)
Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.
