After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
Consumer behaviours are defying demographic stereotypes, with actions and mindset proving more important role than age when it comes to predicting consumer behaviour, according to new research.
Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.
Starcom has struck a new partnership for snack brand, popchips, in partnership with global podcast company, Acast.
After a year of working closely together and demonstrating the effectiveness of its digital campaigns, Swedish tech company, Brand Metrics, is bolstering its relationship with diversity media network, Brand Advance.
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.
Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Most sites that rank in Google’s top 20 search results don’t currently pass the minimum requirements for a good page experience – as set out in Google’s new ‘Core Web Vitals’ update. 96% of sites tested in US desktop searches failed three Core Web Vitals thresholds for performance and usability. And rankings are bound to be impacted. Time to check your own performance.
Verizon Media has launched its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Advertisers are feeling pressured to increase privacy compliance as consumer interest in data privacy and Apple’s IDFA decision increases, according to the findings of a new white paper.
