Facebook promises brand safety: keeps ads away from controversial issues
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
Agencies and marketers “lacking data transparency”
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.
State of online video: 34% rise in global online video viewing
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
New technologies key to loyalty in the “Experience Era”
Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.
Lack of convenience ‘accounts for 25% of failed online deliveries’
Despite retailers recognising ‘last mile convenience’ is an increasingly important consideration for online shoppers, many are still failing to meet consumers’ expectations in fulfilment, according to new research.
AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group
AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.
Global ad spend slows again as search gives way to display
Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.
Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda
IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months. The study of 600 UK PR and marketing professionals by Takumi found that 39% planned to spend up to...Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
Quantcast helps brands to tap into more live audiences with new tool
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.
Consumers share favourite travel brands, but worry about trusting them
Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.
More than half of Brits use ad-blockers online
More than half of Britons polled admit to using an ad-blocker online whilst browsing the internet, with males slightly more likely to do so than females, and those living in the East Midlands more inclined to use ad-blockers than any other region, according to new research.
Tinder becomes top paid app for first time
Tinder has become the top-grossing app in Apple’s online shop, topping the likes of Netflix, Pandora and hit mobile games like ‘Clash Royale.’
Could a video game trailer make you cry? Life is Strange ad celebrates best friends
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
The augmented worker: Hololens ad showcases industrial future
Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.
Travel retail trends: Poor online experiences leading to lost sales
Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report.
65% of consumers fed up with irrelevant brand communications
Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.
BuzzFeed allows banner ads for the first time
BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.
GroupM launches new viewability standards with Unilever and Shell
WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.
