Jun 28, 2017 | Online advertising, Online video
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world. The Lumiere Theatre played host to this year’s Cannes Debate, featuring...
Jun 27, 2017 | E-commerce and E-retailing, Online advertising
Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers. The challenge The company started as a family business in a garden shed and has grown...
Jun 27, 2017 | Digital marketing skills, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs. The 2017 ranking reflects some of the most creative, forward-thinking marketers who are no longer just the branding arm of the...
Jun 26, 2017 | Online advertising
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days. Day 1 BBDO took home the first...
Jun 26, 2017 | Online advertising
As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes. Bots...
Jun 26, 2017 | Online advertising
As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival. Day 7 Prominent economist Christine Lagarde, managing director of the IMF, brought her own experience to the matter of gender bias: “Clients assumed...
Jun 26, 2017 | Online advertising
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year. The firm also announced it would no longer appear at other key...
Jun 23, 2017 | Online advertising
Women are still being ignored in ads in favour of men, according to a new study released at Cannes. New joint research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University...
Jun 23, 2017 | Online advertising
Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content...
Jun 23, 2017 | Online advertising
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival. The campaign debuted in April with 15-second spots that featured the phrase, “OK, Google, what is the Whopper burger?” Any Google Home device within earshot,...
Jun 23, 2017 | Online advertising, Online video
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival. The ad featured a grotesque depiction of how a human body would need to be formed in order to best withstand a car accident. It was created...
Jun 22, 2017 | France, Online advertising, Online video
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity. During an Alibaba talk, Chris Tung made it clear from the outset that they were a business who sees themselves as a...
Jun 21, 2017 | Online advertising, Online video
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV. GoCompare’s core product is car...
Jun 20, 2017 | Online advertising, Online video
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival is currently...
Jun 19, 2017 | Online advertising, Online video
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights. BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...
Jun 14, 2017 | Content marketing, Mobile, Online advertising
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 9, 2017 | Facebook marketing, Online advertising, Social media, Twitter marketing
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media looked at the five big social channels in the US, and the $117.9m they...
