Jun 14, 2016 | Online advertising, Online video, Social media
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research. A new report reveals that a fresh approach is needed in the development of advertising and creative...
Jun 14, 2016 | Germany, Online advertising
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile. Driven by client demand, the move will let advertisers to expand their global reach beyond English-speaking consumers and German...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 10, 2016 | Online advertising
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed? Gary Jones, marketing strategist at Digital Strategy Consulting,...
Jun 10, 2016 | Online advertising, USA
Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers. The PWC Global Entertainment and Media Outlook report forecasts that entertainment and media spending will hit $720 billion by 2020, up...
Jun 9, 2016 | Mobile, Online advertising, Social media
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research. The study, from RadiumOne, indicates that that way Britons share and interact with online content on...
Jun 8, 2016 | Online advertising
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software. The call to action is a response to PageFair’s...
Jun 8, 2016 | Content marketing, Online advertising
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump. BuzzFeed’s stand is bound to be controversial as news sites and...
Jun 8, 2016 | E-commerce and E-retailing, France, Online advertising
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer. Traditionally an exclusively mail order company, La Redoute is now the...
Jun 7, 2016 | Online advertising, Online video
YouTube is no longer just a website- it’s an industry. This infographic from We Are Top offers a guide on building a successful YouTube channel from the scratch. The popularity of Youtuber’s is growing and everyone wants to be as famous as their favourite...
Jun 7, 2016 | Online advertising, Regulation
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud. The WFA has urged its members to demand tougher contracts with agencies and marketing technology vendors in order to reduce their vulnerability to ad...
Jun 7, 2016 | Online advertising, Online video, Regulation
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability. JICWEBS has produced recommended guidelines...
Jun 3, 2016 | France, Online advertising
AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola. Founded in Paris in 2009, ADventori is France’s leading independent player in data-driven creative adserving. ADventori uses data...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 2, 2016 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising, Social media
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report. The study was released by UKOM, the body responsible for online...
May 31, 2016 | Mobile, Online advertising
For the first time, Spotify is letting brands sponsor the music streaming firm’s owned and operated playlists. Initially, 25 or some 400 official Spotify playlists will be open for sponsorships. Under the new format, ads will be served in sponsored playlists as...
May 26, 2016 | Online advertising, Regulation
Three UK is trialling ad-blocking technology on its network next month, for one day only. The one-day trial will test the ability of the technology to filter out advertising that damages our customers’ mobile browsing experience “without impacting their network...
May 26, 2016 | Mobile, Online advertising, Search engine marketing
Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet. The news was announced at the Google Performance Summit in San Francisco. Google also announced new ad features for Google Maps for local...
May 26, 2016 | Online advertising
Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data. New research using GlobalWebIndex 20+ brand discovery channels across 34 different markets, shows that TV...
May 19, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors’ search rankings’ How far would most small businesses go to beat their competition online? A new study has...
