Dec 9, 2015 | Online advertising
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research. The data, from the Eyeota Index, identifies global audience data trends tracked from thousands of campaigns...
Dec 8, 2015 | Online advertising
Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites. The move signals Google’s attempt to lead the digital advertising ecosystem’s efforts to tackle...
Dec 8, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the...
Dec 7, 2015 | Brazil, China, India, Latin America, Mobile, Online advertising
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...
Dec 4, 2015 | Online advertising, Regulation
Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory. The DoubleClick Bid Manager blocks invalid inventory that has been flagged for fraudulently misrepresenting domain information,...
Dec 3, 2015 | Online advertising
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of our review of the year we look back at the key trends in digital advertising, including the rise of retargeting,...
Dec 3, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Viral video marketing case studies: the 25 best virals of 2015 From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts,...
Nov 30, 2015 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…
Nov 30, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile...
Nov 27, 2015 | Online advertising, Online video, Viral and buyrals
How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views. Entitled “The Unique Connection” and made in house, the...
Nov 27, 2015 | Online advertising, Online video, Viral and buyrals
DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views. Robbie “Maddo” Maddison’s “Pipe Dream,” gave the world a chance to...
Nov 27, 2015 | Online advertising, Online video, Viral and buyrals
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town...
Nov 27, 2015 | E-commerce and E-retailing, Online advertising, Regulation
Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints. 42nd St #shuttle covered w. Nazi and Japanese imperial signs inside & outside cars. Riders seem to not notice...
Nov 27, 2015 | E-commerce and E-retailing, Mobile, Online advertising
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research. The study, from...
Nov 26, 2015 | Online advertising
Advertising technology is changing the traditional media agency model, according to new research. The research, released by digital marketing specialists AdRoll, indicates that digital ad technology is gaining greater importance in the media world than traditional,...
Nov 26, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015,...
Nov 25, 2015 | Digital marketing skills, France, Germany, Online advertising
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA). The figures are estimates...
Nov 25, 2015 | CPG, Facebook marketing, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 24, 2015 | Facebook marketing, Online advertising, Viral and buyrals
One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment. The ad is from from Ciaopeople Media Group, a publisher that...
