Nov 24, 2015 | CPG, Online advertising, Online video, Viral and buyrals
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. The Kimberly-Clark tissues brand posted a Facebook video featuring Chance, a dog with a disability. The short...
Nov 23, 2015 | Email marketing, Online advertising, Regulation
In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser. The news broke as some users in the US reported that Yahoo Mail was displaying a message asking them to disable their...
Nov 23, 2015 | Mobile, Online advertising
ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks. The...
Nov 23, 2015 | Online advertising, Online video, Viral and buyrals
“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris...
Nov 20, 2015 | Online advertising, Online video, Viral and buyrals
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly. Data analysis of 1,300 ads proves that 2015 was a highly emotional year for video ads....
Nov 20, 2015 | Online advertising, Online video, Viral and buyrals
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows...
Nov 19, 2015 | Online advertising
2016 will see the rise of the organic tech industry, machines will monitor employee performance and the ‘zettabyte era’ will begin as the world will churn out more than a trillion gigabytes, according to new predictions from The Economist. iframes are not...
Nov 19, 2015 | Online advertising, UK
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research. The Insights2020 study from study, from Millward Brown reveals the top drivers of...
Nov 18, 2015 | CPG, Online advertising, Online video, Viral and buyrals
In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign. Purina wanted to take a different approach to the traditional dog food commercial,...
Nov 17, 2015 | Mobile, Online advertising, Search engine marketing
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles. Announced by Google last month,...
Nov 17, 2015 | Online advertising, Online video, Viral and buyrals
Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering. LateRooms.com is launching a new TV...
Nov 17, 2015 | Digital marketing skills, Online advertising, Search engine marketing
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre. According to the latest report from...
Nov 16, 2015 | Online advertising, UK
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report. Integral Ad Science, the leader in quantifying digital media quality, today releases its UK Media Quality Report for Q3 2015. The latest findings show...
Nov 13, 2015 | E-commerce and E-retailing, Online advertising
eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace. The product uses insight from eBay’s 18 million monthly unique users to enable brands to engage with...
Nov 12, 2015 | Online advertising
Younger age groups are still the most likely to turn to ad-blockers. Each month, over a third of 16-24s globally say they are doing this – peaking at 42% in Europe where the issue has arguably generated the biggest headlines to date, according to new research fro...
Nov 12, 2015 | Online advertising
There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research. The study, form mobile ad tech firm YOC, looks at buying trends in the mobile advertising...
Nov 11, 2015 | Online advertising, Regulation
Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals...
Nov 11, 2015 | Online advertising
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google. Authors · Paul Coffey, Director, CSI Platforms,...
Nov 11, 2015 | Online advertising
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time. The new ‘Audience Marketplace’ will work as part of its existing Audience Manager, where customers can combine audience...
Nov 10, 2015 | France, Germany, Online advertising, Regulation
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...
