Oct 15, 2015 | France, Germany, Online advertising, UK
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s...
Oct 14, 2015 | Email marketing, Online advertising
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research. The study, from Return Path, indicates that just 79% of marketing messages reached consumers’ inboxes in the past year, which is...
Oct 14, 2015 | Online advertising
For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic offers a guide to how this valuable marketing...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards. The prestigious pan-European Lovie Awards – sister awards to the global Webbys – recognises online excellence. VICE...
Oct 14, 2015 | Online advertising, Online video, Viral and buyrals
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP. The move marks the London-based firm’s continuing investment in the Asia Pacific region, following the...
Oct 14, 2015 | E-commerce and E-retailing, Mobile, Online advertising, UK
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. The pizza delivery company is using location data to implement ‘hyperlocal’ targeting on...
Oct 13, 2015 | Online advertising
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter. The company has faced criticism for charging larger clients to be part of the Acceptable Ads...
Oct 12, 2015 | Online advertising, Online video, Social media, Twitter marketing
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the...
Oct 9, 2015 | Online advertising
Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in...
Oct 9, 2015 | Online advertising
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats… Viewability is becoming the essential metric for brands – yet how can you test it with any trust? Who do you believe when different measurers’ results vary by up...
Oct 9, 2015 | Online advertising
Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability. View the infographic below:
Oct 8, 2015 | Online advertising, UK
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by...
Oct 6, 2015 | E-commerce and E-retailing, Online advertising, Regulation, Search engine marketing
Europe’s biggest airline Ryanair has hit out at Google for “misleading” search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency. In a press release, the airline points to a...
Oct 6, 2015 | E-commerce and E-retailing, Online advertising
Amazon is mulling a data analytics service for businesses, harnessing the flood of consumer browsing and purchase data to help advertisers serve more relevant ads, according to a news report. The Wall Street Journal reports that Amazon Web Services expected to confirm...
Oct 5, 2015 | Online advertising
Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study. The research, from Pierre Audoin Consultants (PAC) looks at how organisations are ensuring that the testing and Quality Assurance (QA) function is...
Oct 5, 2015 | Online advertising
Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research. According to an online YouGov poll of over 2,000 UK consumers...
Oct 2, 2015 | Online advertising
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report. The latest findings from the AOP’s seventh annual Content and Trends Census reveal ad blocking is seen as a threat to...
Oct 1, 2015 | Online advertising
With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops. The research, from Global Web Index, indicates that the trend from adblocking is being led...
Oct 1, 2015 | Online advertising
The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report. The Wall Street Journal reports that Crystal, a popular iOS app that block ads on Web pages viewed in the native mobile Safari browser, will soon...
Sep 30, 2015 | Online advertising, Online video
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches. Marketers will be able to buy ads to run during product-focused videos, such as a review of a professional camera or someone talking about new...
