Targeted ads: 3 in 5 consumers think marketers fail to target them effectively
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new...Do corporate values matter? 40% of consumers abandon brands due to poor behaviours
Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom. The other key stats found that: · Almost half (49%) of the respondents said they were willing to pay more for a...Online video trends: Adverts have biggest influence on what consumers watch
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research. To mark Streaming Day on Saturday 20th May, Roku reveals key insights into the nation’s...8 things from Google I/O: Smart snaps, Siri rival and Android Go
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market. During the conference, the...IAB creates standard for “Dynamic Content” ads
The Interactive Advertising Bureau’s Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time. Dynamic ads are built in real time when an ad request is sent to the server, and will pull different creative...#IsItokforGuys: Lynx search ads tackle male stereotypes
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is themed “Is It Ok For Guys?” and is part of Axe’s “Find...Kevin Costner catches French high speed rail in new TGV ad
This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board. The ad follows the firm’s Client Relationship Manager mission to Hollywood to...McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising. Max Reach has already been made available to US brands, with the tool allowing advertisers to reserve space...Online video trends: 50% of sports fans watching matches on the internet
Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index. With a huge range of complimentary sports collateral available online, including news, video and live updates, there’s now over 50% of...Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. A new tool designed by Swedish personal loan company Advisa, lets users calculate the amount...Chatbots “could save billions” for UK industries
Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings. The report, from Juniper Research predict forecasts that chatbots will be responsible for cost savings of over $8 billion per annum by 2022, up from $20...Healthcare education giant Laerdal gets website revamp with Amaze
Laerdal Medical’s, the producer of the ‘Resusci Anne’, has got a new global website built in conjunction with agency Amaze. Laerdal Medical provides training, educational and therapy products for life saving and emergency medical care and the website...Playing politics with big data: What can marketers learn from Trump and Brexit?
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...Marketers “feel the need to hoard customer data”
Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers. This is despite the fast approaching General Data Protection Regulation (GDPR), which encourages marketers to...Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
