Apr 10, 2017 | Digital marketing skills, Online advertising
Demand for digital marketers and content curators is now exceedsing supply, according to new research. The study, from McKinley Marketing Partners, indicates that digital marketing jobs are the most in demand for marketing departments, while advertising and content...
Apr 10, 2017 | Online advertising
Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research. The research, from Acquia, shows that attempts to deliver effective personalised...
Apr 10, 2017 | Online advertising
A lack of faith in increasingly impersonal customer service and communication is causing UK consumers to consider switching banks, according to research from GMC Software. In a TNS survey of 2,084 UK 16 to 64 year-olds, 43 percent of respondents were either thinking...
Apr 7, 2017 | Online advertising, Online video, Regulation
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. The move came with YouTube striving to derail an ad boycott started by companies worried their brands might...
Apr 7, 2017 | Online advertising
VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive. The appointment will see Biglight assess the performance...
Apr 7, 2017 | Online advertising, Online video
A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more. Amid a widely reported sense of optimism, 59% of small...
Apr 6, 2017 | Online advertising
Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google. According to the search giant’s ‘It’s Lit: A guide to what teenagers think is cool’ study, Google-owned YouTube is the...
Apr 5, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...
Apr 5, 2017 | Online advertising
Verizon plans to merge Yahoo and AOL under one brand named “Oath”, but the two internet giants will be able to keep their names, according to a news report. Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017....
Apr 5, 2017 | Content marketing, Online advertising, Regulation
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads. The group of 24 regional publishers, including Johnston Press, Newsquest and...
Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below… Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper...
Mar 29, 2017 | Online advertising
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research. State of Digital...
Mar 29, 2017 | Online advertising
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report. This year, Zenith anticipates a 4.4 percent growth rate, down slightly on last...
Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois. Blis Futures will group like data...
Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent. The data was calculated by the Internet Advertising...
Mar 28, 2017 | Mobile, Online advertising
A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets. Forrester predicts that Artificial Intelligence (AI) will...
Mar 23, 2017 | Online advertising
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud. The suite of tools comprises Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud to offer...
Mar 22, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
