Feb 2, 2017 | Online advertising
eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically. Revealing that over two thirds (69%) of its top advertisers now buy 90% or more...
Feb 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. Speaking at IAB’s Annual Leadership Meeting in Florida this week, Marc...
Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s...
Feb 1, 2017 | Online advertising
Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. The third edition of the annual Global Review...
Jan 31, 2017 | Online advertising, Regulation
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud. Affectv and RadiumOne are the first companies to receive a certification seal that their...
Jan 30, 2017 | E-commerce and E-retailing, Online advertising, UK, USA
Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads. The move will give advertisers access to its first party data, mean UK brands can now harness...
Jan 30, 2017 | E-commerce and E-retailing, Online advertising
Online shopping journeys with seven interactions produce the healthiest sale, according to new research. The study, from digital marketing agency R.O.EYE, analysed 110,099 individual sales worth £9.2 million over a period of 11 months across multiple UK retailers and...
Jan 27, 2017 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? To find out who came out on top, and uncover best blockbuster...
Jan 27, 2017 | Online advertising
UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research. The data, from the AA/Warc Expenditure Report also indicated that one in five working across UK advertising are non–UK EU nationals. Key findings: ·...
Jan 27, 2017 | Online advertising
Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform. Virgin Sport, which is part of Sir Richard Branson’s Virgin Group, launched on 17th January and will run sporting festivals first in the UK and the...
Jan 26, 2017 | Mobile, Online advertising, Social media
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. The system is similar to Nielsen’s TV offerings. This will make Snapchat ads...
Jan 26, 2017 | Online advertising, Regulation, Search engine marketing
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report. The company says efforts to crack down on payday loan ads, ads that look like system errors and fake news ads were among those that led to an...
Jan 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board. The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. The commercial...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 25, 2017 | Facebook marketing, Online advertising, Online video, Viral and buyrals
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process. In footage uploaded to Facebook on Tuesday,...
Jan 25, 2017 | Online advertising
AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform. The tool lets marketers buy TV ads through AOL’s online system, combining first- and third-party data, as well as TV viewership metrics, for media planning across network and cable...
Jan 24, 2017 | Online advertising, Regulation
Yahoo’s $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year. The revelation came after it emerged the business is...
Jan 24, 2017 | Online advertising, Regulation
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey. The survey, from The Chartered Institute of Marketing (CIM), asked marketers...
Jan 24, 2017 | Online advertising
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time. Advertisers will be able to reach individuals who are known to be buying...
Jan 23, 2017 | Online advertising, Regulation, Search engine marketing
Google is using its home advantage to place ads in top position on its search results, according to a new report. The Wall Street Journal cited analysis by data software firm finds that search results for hardware items like phones and laptops yield ads for...
