Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 9, 2016 | Online advertising, Online video, Viral and buyrals
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’. The ad kicks off with Ronnie playing in a match against England...
Dec 9, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week. Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End...
Dec 8, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Facebook overtakes YouTube for Christmas social video campaigns Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to...
Dec 7, 2016 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below… Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim...
Dec 7, 2016 | Mobile, Online advertising, Online video, Social media
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values. Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today released its annual digital and media...
Dec 7, 2016 | Digital marketing skills, Online advertising
One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes...
Dec 6, 2016 | Online advertising
Big data continues to be the fastest-growing segment of the information management software market. New findings from Ovum estimates that the big data market will grow from $1.7bn in 2016 to $9.4bn by 2020, comprising 10% of the overall market for information...
Dec 6, 2016 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today. The YouTube leaderboard, from Google,...
Dec 6, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. This year’s TV ad campaigns took us by storm in November, but who won on social this...
Dec 5, 2016 | Online advertising
BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years. Nseir and Gross both joined BIMA five years ago and in...
Dec 2, 2016 | Digital marketing skills, Online advertising
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds. The findings, from digital...
Dec 1, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Programmatic takes over: Automated ad spend to soar 31% in 2017 The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set...
Dec 1, 2016 | Online advertising
Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory. Formed in 2000, Karmarama clients include Unilever, Honda, Deutsche Bank, and BBC...
Dec 1, 2016 | Online advertising
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15. “We...
Nov 30, 2016 | Online advertising
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards “simplifying digital marketing”. The firm said that changes to Oracle Eloqua and Oracle Content Marketing are a response to businesses needing to rethink...
Nov 29, 2016 | Online advertising
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the the main digital ad trading method by the end of this year, according to new research. The prediction, from Zenith, covers 41 key...
Nov 29, 2016 | China, E-commerce and E-retailing, Online advertising
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum. Under the deal, Bluecom will be integrated with the firm’s Isobar network. Bluecom, which has offices in Singapore, Hong Kong and Ho Chi Minh...
Nov 28, 2016 | CPG, France, Online advertising, Online video, Viral and buyrals
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration. The French video campaign, created by agency Buzzman, makes fun of the “shaky hand’s” gesture that...
Nov 28, 2016 | Online advertising, Regulation
Major online ad exchange AppNexus has blacklisted news site Breitbart for “breaking their service rules regarding hate speech”. The move means that Breitbart can still sell ads, just not on AppNexus’ online marketplace, the second largest to Google’s. In a...
