Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
Nov 4, 2016 | Online advertising, Social media
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing. One of the main problems solved by kasitoko’s technology is manual...
Nov 2, 2016 | E-commerce and E-retailing, Online advertising
Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people. The high street brand wanted to position themselves as ‘Feel Good Specialists’ and inspire young people to feel good about themselves. To achieve this,...
Nov 1, 2016 | Online advertising, Social media, Twitter marketing
Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments. Under the new scheme, the Twitter iOS app will automatically open...
Nov 1, 2016 | Online advertising
Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK. Chief executive Sir Martin Sorrell said the British market was a “little bit softer, maybe reflecting...
Oct 31, 2016 | Online advertising
Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey. The study, carried out by Opinium Research and IDC indicate a human touch is still needed in today’s digital first world. Key...
Oct 27, 2016 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Smartwatch sales fall sharply as consumer interest fades Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet,...
Oct 27, 2016 | E-commerce and E-retailing, Online advertising
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference. The report looks at marketing...
Oct 27, 2016 | Online advertising
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The acquisition will strengthen Visual IQ’s global attribution offering for all brands and agencies regardless of the size of...
Oct 26, 2016 | Online advertising
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures. The Advertising Association and Warc report said nthe growth came despite uncertainty around June’s Brexit vote,...
Oct 25, 2016 | E-commerce and E-retailing, Online advertising
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads. Mood Marketing lets brands identify and target shoppers who are in a certain mindset at...
Oct 25, 2016 | Content marketing, Online advertising
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content. The solution provides an end-to-end product for content producers...
Oct 25, 2016 | E-commerce and E-retailing, Online advertising
Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events. The camera retailer has appointed digital marketing agency R.O.EYE to reach new customers and promote its high quality...
Oct 25, 2016 | Online advertising
Vistaprint Digital has launched a website builder that allows small businesses to create an online presence that rivals big-budget competitors. According to new research by Vistaprint Digital, one-third of consumers discover small businesses for the first time online,...
Oct 21, 2016 | Content marketing, CPG, Online advertising, Online video
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice. The new ‘Best for Baby’ channel is a dedicated video channel aimed at providing new parents a holistic guide on baby...
Oct 21, 2016 | Online advertising
Dropbox has appointed Carolyn Feinstein as its new Chief Marketing Officer, leading the cloud storage firm’s global marketing organisation. Carolyn will be driving initiatives to develop the company’s iconic and enduring brand. She is a creative pioneer with nearly 20...
Oct 20, 2016 | Online advertising
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week. Only 49% met the IAB and Media Ratings Council’s...
Oct 20, 2016 | Online advertising
A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by ad tech firm RadiumOne. The division, called Creative Solutions, will specialise in producing and...
Oct 19, 2016 | France, Germany, Online advertising, UK, USA
UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe. The research, from Adobe, indicates that 27% of UK consumers think digital ads have got worse over the past three years compared with 22% of their...
Oct 19, 2016 | Digital marketing skills, Online advertising
The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research. Adobe’s annual Digital Roadblock study indicates that more than half (55%)...
