One in three Brits say they still need more flexibility to make remote working viable
A shocking 35% of UK remote workers say they have taken less than a week off work since March 2020, according to new research.
aMVG and Anzu partner for ‘Blended In-Game Advertising’
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
SoundCloud partners AdsWizz for ad sales in 14 European markets
Open audio platform SoundCloud has formed an exclusive agreement with audio ad tech firm AdsWizz to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
Ad fraud: Criminal bots rinse companies out of £700k a year
Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.
Clarins sponsors new ITV programme Finding Alice
Agency Spark Foundr has announced a new TV sponsorship for Clarins.
Tribepad Ventures launches new entrepreneurship platform for work tech start-ups
Recruitment software provider Tribepad has announced plans to place Sheffield at the centre of work-tech innovation, with the launch of Tribepad Ventures and a new £1m fund.
WEF warning: The world needs to wake up to long-term risks
In 2020, the world saw the catastrophic effects of ignoring long-term risks such as pandemics, now an immediate risk according to the Global Risks Report 2021 released today.
Global ad spend doubles as brands shift budgets to social
Global social media ad spend increased by 50.3% in the final quarter of last year compared to Q4 2019, but brand interactions fell by 5.4% on Facebook and 6.3% on Instagram as video ad costs continue to rise, according to new research.
Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
Omnichannel marketing: inRiver buys Detail Online for “Digital-First PIM” solution
InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.
In-game advertising: Anzu.io and Digiseg team up for cookie-less data
Anzu.io has struck a new partnership with Digiseg to brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences.
Google and Facebook accused of limiting ad competition with ‘sweetheart deal’- report
Google and Facebook have been accused of striking a deal to limit competition in advertising, according to a news report.
easyJet launches ‘3 Minute Escapes’ video series
easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.
Taboola launches Snapchat-style ‘Stories’ for content advertisers
Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.
Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data
Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,
Only 42% of marketers understand what “headless” means
Less than half (42%) of marketers are confident in their understanding of the term “headless CMS”, according to new research.
Lotame boosts cookie-less targeting tools with new ad partnerships
Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.
Alteryx partners Snowflake to automate analytics and data science in the cloud
Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.
Poq partners with AppsFlyer to boost mobile marketing analytics
Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
