Nov 12, 2015 | Online advertising
There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research. The study, form mobile ad tech firm YOC, looks at buying trends in the mobile advertising...
Nov 11, 2015 | Online advertising, Regulation
Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals...
Nov 11, 2015 | Online advertising
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google. Authors · Paul Coffey, Director, CSI Platforms,...
Nov 11, 2015 | Online advertising
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time. The new ‘Audience Marketplace’ will work as part of its existing Audience Manager, where customers can combine audience...
Nov 10, 2015 | France, Germany, Online advertising, Regulation
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...
Nov 10, 2015 | China, E-commerce and E-retailing, Online advertising, Online video
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn. Founded in 2012 via a merger of rival sites Youku and Tudou and listed on the New York Stock...
Nov 9, 2015 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast. Snapchat confirmed the figure following a report in the Financial Times. To put the number in perspective, Facebook announced just this past week...
Nov 6, 2015 | Online advertising, Online video, Viral and buyrals
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns. The UK retailer spent £7m on a campaign that includes a smartphone game and...
Nov 6, 2015 | Online advertising
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research. This drops to 69% in businesses not enjoying a strong growth trajectory. Clearly, the customer insight,...
Nov 5, 2015 | Online advertising
Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived...
Nov 4, 2015 | Content marketing, Online advertising
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention. The Economist is the first publisher to offer marketers the opportunity to buy slices of user attention cross-platform – in-app and online. The...
Nov 4, 2015 | Online advertising, UK
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising. In a new test, Google’s advertising technology is currently powering outdoor billboards in some of London’s most high-traffic areas. The search...
Nov 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections. The format runs as a series of up to seven still images that display in a 15-second slideshow. Facebook said that...
Nov 2, 2015 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Jeremy Clarkson has taken a swipe at his former BBC employers, in a TV advert for new employer Amazon. The presenter and his former Top Gear co-stars, Richard Hammond and James May, have signed up to front a new motoring show for the retailer, in a three-year deal...
Oct 30, 2015 | Online advertising, Online video, Viral and buyrals
Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters’ parents find the best houses. The virtual reality series, “The House on Hallow Hill,” was created in-house and will be available on...
Oct 29, 2015 | Online advertising, Twitter marketing, USA, Viral and buyrals
Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network? Designed to promote the Twitter Moments feature (currently only available in the US) , the TV ad aired...
Oct 29, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week...
Oct 28, 2015 | Online advertising
Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research. Trust levels in advertising...
Oct 28, 2015 | Digital marketing skills, Email marketing, Online advertising
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research. The research, carried out by European based email provider Mailjet revealed the top 5 most common pitfalls made by...
Oct 23, 2015 | Online advertising, Regulation
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has announced the next stage in the move to tackle online ad fraud. The online ad trading watchdog has published a report describing the different types of potential online ad fraud. Titled “UK Traffic...
