Oct 5, 2015 | Online advertising
Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research. According to an online YouGov poll of over 2,000 UK consumers...
Oct 2, 2015 | Online advertising
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report. The latest findings from the AOP’s seventh annual Content and Trends Census reveal ad blocking is seen as a threat to...
Oct 1, 2015 | Online advertising
With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops. The research, from Global Web Index, indicates that the trend from adblocking is being led...
Oct 1, 2015 | Online advertising
The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report. The Wall Street Journal reports that Crystal, a popular iOS app that block ads on Web pages viewed in the native mobile Safari browser, will soon...
Sep 30, 2015 | Online advertising, Online video
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches. Marketers will be able to buy ads to run during product-focused videos, such as a review of a professional camera or someone talking about new...
Sep 30, 2015 | Email marketing, Online advertising, Online video, Search engine marketing
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data. Advertisers can upload email lists manually or...
Sep 30, 2015 | Content marketing, Online advertising, Regulation
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. The guidelines provide advertisers, publishers, agencies and advertising technology companies...
Sep 29, 2015 | Online advertising, Regulation
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers. The “Future Video Lab”, based at the video ad tech company’s US HQ in New...
Sep 29, 2015 | Content marketing, Online advertising, Social media
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. The study, from Nielsen’s latest biennial Global Survey of...
Sep 28, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric. The move, announced at the start of industry event Advertising Week, marks Facebook’s...
Sep 28, 2015 | Online advertising
Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey. The study, from AppNexus 2015 Global Programmatic Trust Study,...
Sep 25, 2015 | Content marketing, Online advertising
Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications. Last year, Mail Online saw a 49% digital advertising growth. The...
Sep 24, 2015 | Online advertising, Online video, Regulation
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research. A group of European researchers behind the study carried out an experiment in which they...
Sep 23, 2015 | Australia and New Zealand, Latin America, Online advertising
By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research. The data, from media network Carat, forecasts an accelerated global ad spend growth in 2016...
Sep 22, 2015 | Online advertising, Online video, Viral and buyrals
A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll. The poll, commissioned by industry publication Marketing, was published to commemorate the 60th...
Sep 21, 2015 | Online advertising, Regulation
AVG has been criticised for its recently updated privacy policy, letting the computer security firm keep the browsing history of its users and sell that information on to third parties. The new policy comes into effect until the 15th of October and has already caught...
Sep 18, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed. The new service, called “100 percent in-view impressions”, will include text, photo, link and video ads, the...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 17, 2015 | Online advertising
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest...
Sep 17, 2015 | France, Germany, Online advertising, UK
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data. The results, announced by IAB Europe at this week’s dmexco 2015 event, indicate that automated ad buying is still dominated by desktop,...
