Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.
Kenshoo is to buy Signals Analytics, a pioneer in AI-powered analytics for market intelligence.
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
Familiar payment methods are the most trustworthy feature of a website, with 77% of customers agreeing, while spelling errors and pop-up adverts are the most untrustworthy, according to new research.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Brands that are able to inspire their customers are more likely to succeed when it comes to driving significant brand growth, according to new research.
Seismic shifts in consumer shopping behaviour are happening in the run up to the festive period, according to new research.
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
Programmatic and data giants Crimtan and Adara have struck a partnership to combine Adara’s global identities, with Crimtan’s intelligent lifecycle marketing capabilities.
Half (50%) of marketers say that they have been able to increase the speed at which they publish content by using a headless CMS, according to new research.
Retailers are recognising more than ever before the need to leverage data in order to gain a better understanding of customer and competitor trends, according to new research.
Google has by far outstripped Facebook in the race for ecommerce ad spend growth in 2020, according to new research.
Global digital transformation agency Kin + Carta Connect has been appointed by Farrow & Ball, the eco-friendly paint and wallpaper company, to future proof its website and ecommerce experience.
Only 60% of UK consumers are likely to make a spontaneous purchase from a brand they recognise and trust when grocery shopping online, according to new research.
