Oct 1, 2014 | CPG, Mobile, Online advertising, Online video
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers...
Sep 30, 2014 | Online advertising, Online video
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange. The Dailymotion Exchange (DMX) is a new private video marketplace dedicated to the automated purchasing of advertising space on...
Sep 30, 2014 | Online advertising
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV. The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called...
Sep 29, 2014 | Facebook marketing, Online advertising, Social media
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands. Facebook has rolled out an updated version of its advertising platform, dubbed ‘Atlas’, giving it...
Sep 29, 2014 | Mobile, Online advertising
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode. The new tool is enabled through a partnership between leading mobile advertising platform...
Sep 29, 2014 | CPG, Online advertising, Online video
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing. The...
Sep 26, 2014 | CPG, Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. The global planning tool developed by mobile marketing agency Joule, created to The mFluence tool,...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 24, 2014 | E-commerce and E-retailing, Online advertising
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format. eBay’s app has notched up 260m global downloads so far, representing a huge, highly engaged market that has...
Sep 24, 2014 | Mobile, Online advertising
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m. The acquisition follows Baltimore-based Millennial Media’s acquisition of ad tech company Jumptap in August in a deal that was worth more than $200m at the time. Nexage had...
Sep 23, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb OMD, OMD, and PHD have become the first to roll out ads in users’...
Sep 19, 2014 | Online advertising
IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine. Watson became famous for winning the game show Jeapoardy and is even credited for solving agricultural and famine relief...
Sep 18, 2014 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Nearly half of teens using Snapchat Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research. Paid social ads ‘convert more...
Sep 18, 2014 | Online advertising, Online video
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research. The study, from Adap.tv’s fifth-annual 2014 US Video State of Industry report, quizzed more than 350 media...
Sep 17, 2014 | Email marketing, Online advertising
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new...
Sep 17, 2014 | Online advertising
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research. The study, from Hotwire, demonstrates that marketeers now rank planning future...
Sep 16, 2014 | Online advertising, Online video
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research. The study, from Brightcove, questioned...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 15, 2014 | Online advertising
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts. Dubbed the Publicis Groupe Always-On Platform, it lets agencies create engaging...
