Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
Sep 11, 2014 | Online advertising, Online video, Social media
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report. The ‘Adblocking Goes Mainstream’ report, from PageFair and Adobe, said the number of people who utilised this...
Sep 10, 2014 | Online advertising, Online video
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video...
Sep 8, 2014 | Online advertising, Search engine marketing
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords. The new ‘Callouts’ extension for AdWords is intended to work alongside other extensions,...
Sep 8, 2014 | E-commerce and E-retailing, Online advertising
Businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research. The study, from OC&C Strategy Consultants...
Sep 5, 2014 | Online advertising
When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry.
Sep 3, 2014 | Online advertising, Search engine marketing
It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll. This year’s International Media Image Survey (I-MIS) Media Owner...
Sep 1, 2014 | Content marketing, Online advertising
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange. This will enable advertisers and their agencies to reach Future’s audiences around the world via a single advertising...
Sep 1, 2014 | Mobile, Online advertising
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will...
Aug 29, 2014 | Mobile, Online advertising
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads. Watch this...
Aug 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector. The ‘Amazon Sponsored Links’ service...
Aug 28, 2014 | Facebook marketing, Mobile, Online advertising
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile advertising grew to 62% of all...
Aug 27, 2014 | Facebook marketing, Online advertising
Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand. Tech news site The Information reports that Facebook is investing more resources into Atlas, the ad server Facebook...
Aug 22, 2014 | Facebook marketing, Online advertising, Social media
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ News Feeds, as the social network continues to steer brands towards paid ads. Under the new scheme, ads from a page that a person is not connected to (e.g. users who...
Aug 22, 2014 | Online advertising
Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers. The study, from Exact target and Forrester Consulting , is based on 121 American digital marketers,...
Aug 22, 2014 | Content marketing, Online advertising
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform. With 175 million monthly listeners, SoundCloud is the second biggest streaming music service in the world behind YouTube. SoundCloud does not pay...
Aug 21, 2014 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. The brand, known as Lynx in the UK, released two...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 19, 2014 | CPG, Digital marketing skills, Mobile, Online advertising
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs....
