May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | Content marketing, Online advertising
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond. Yahoo Stream Ads are marked as ads, but seamlessly integrated with the content of a page, and are...
May 22, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE. The study matched Facebook usage and EE data over the...
May 22, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, UK
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans...
May 22, 2014 | Online advertising, Social media
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest. The integration lets marketers view Pinterest analytics data directly within the...
May 20, 2014 | Online advertising, UK
This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. Print titles all saw a decrease In their ability to attract advertisers money....
May 20, 2014 | Online advertising, UK
This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up by mobile advertising. Internet advertising far...
May 19, 2014 | Online advertising
This chart shows the investments made in Turkish Lira (millions) in different digital advertising formats. The majority of investment is going towards keyword based advertising with over 401 million Turkish Lira being spent in 2013. In-game advertising is yet to take...
May 16, 2014 | Facebook marketing, Online advertising, Social media
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. Ahead of the World Cup, which kicks off on 12th June 2014 in Brazil, Facebook has released a number of stats...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research. The Kantar Worldpanel’s Brand Footprint study looked at the 50 ‘most chosen’ global FMCG...
May 14, 2014 | Online advertising, UK
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd. Marketing...
May 14, 2014 | Online advertising, Regulation
The European Court of Justice this week ruled in favour of the ‘right to be forgotten’ online. In a case against Google Spain, the court found that the search engine must grant access to and delete “inadequate, irrelevant or no longer relevant, or...
May 14, 2014 | Online advertising
Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen. With an index score of 96 in the first quarter—the highest level since first-quarter 2007, that...
May 13, 2014 | Content marketing, Online advertising
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser. Firefox displays nine boxes or “tiles” showing screenshots of the websites visited most often by the...
May 12, 2014 | Brazil, China, Online advertising
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. The figures, from ZenithOptimedia, rely on a definition of media revenue as “all revenues deriving from businesses that...
May 12, 2014 | France, Online advertising
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed. The traditional advertising industry has seen big changes is recent years and is now having...
May 12, 2014 | E-commerce and E-retailing, Online advertising
Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. Stephanie Keller, TGI, Marketing Executive and Media Analyst looks at how online...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 8, 2014 | China, India, Latin America, Online advertising
The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research. The United Nations International Telecommunications Union said the figures will equate to around 40 per cent of the world’s...
