Apr 1, 2014 | Online advertising, Online video, USA
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. The $500m acquisition gives Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing...
Apr 1, 2014 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research. The study, from the Council for Research Excellence (CRE) found...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 27, 2014 | Online advertising, Online video
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data. Watch this video from Microsoft explaining how the new platform works below: The Microsoft...
Mar 27, 2014 | Online advertising
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile. The ONE by AOL platform launch marks the first time AOL clients will be able to plan, buy and execute campaigns...
Mar 26, 2014 | Mobile, Online advertising, Online video, UK
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research. The findings from a new Experian report indicates that this flawed data is...
Mar 26, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing, UK
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research. The study, from Eptica, indicates that only 39% of companies were able...
Mar 26, 2014 | Online advertising, UK
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain. The ‘Great Business’ campaign centres on four videos that sit under the...
Mar 25, 2014 | Facebook marketing, Mobile, Online advertising
Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data. The study, from eMarketer, indicates Google, took...
Mar 25, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region. In his new role, Bradshaw-Zanger will introduce mobile payments across...
Mar 25, 2014 | Online advertising, Online video, Viral and buyrals
This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. See why it’s our video viral of the week below… Unlike many charity...
Mar 24, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Search engine marketing
Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research. The study, from Nielsen, found that when it comes to new product launches, UK...
Mar 24, 2014 | Content marketing, Online advertising, Online video, UK
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board. The move comes as the...
Mar 21, 2014 | Online advertising
From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a...
Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 19, 2014 | Facebook marketing, Mobile, Online advertising, Regulation, WhatsApp
WhatsApp founder Jan Koum has dampened “careless and inaccurate” rumours about possible changes to the messaging app’s privacy policies following its $19bn Facebook takeover. In a blog post, Koum aimed to calm fears that that Facebook’s $19bn...
Mar 18, 2014 | Online advertising, Search engine marketing
Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen. The ads began appearing in feeds in October and generated a...
Mar 17, 2014 | Online advertising
In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia. Source: http://www.zenithoptimedia.co.uk/
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
