Jan 11, 2014 | Online advertising, USA
This chart shows the average US monthly visits for the top 10 web brands in 2013, as well as the percent change from the year before. Notably all 10 sites dropped in number of unique visits in 2013. Facebook, which has the second highest count of unique monthly...
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 9, 2014 | Online advertising, USA
Digital ad spending in the U.S. is forecast to grow at an annual compound rate of 11.3% from 2012 through 2017, according to new research. The data, from eMarketer, indicates that retail businesses and financial services are among the industries leading the way for...
Jan 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...
Jan 8, 2014 | Mobile, Online advertising, Search engine marketing
Wolfram Research, the firm behind the Wolfram Alpha search engine, is expanding into the ‘Internet of Things’ with an attempt to collect all connected devices in the world into an online directory. Launched at the CES technology show, the Wolfram Connected Devices...
Jan 8, 2014 | Online advertising
Brightcove is acquiring Unicorn Media, a leading provider of cloud video ad insertion technology, in a deal worth an estimated $49 million. Unicorn Media has pioneered an innovative cloud-based ad insertion and video stitching service called Once—engineered to address...
Jan 7, 2014 | Online advertising, Regulation
Yahoo has admitted that malware-spreading malicious adverts served on its websites on 3 January have affected users of its European websites using Windows PCs. Netherlands-based security researchers from Fox-It spotted that hackers had inserted malicious ads into the...
Jan 3, 2014 | Australia and New Zealand, Online advertising
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003. View...
Jan 2, 2014 | Email marketing, Online advertising
Oracle has bought email marketing firm Responsys for %1.5bn, as the software giant looks to ramp up competition with Salesforce in the digital customer relationship management sector. The deal works out to a 38 percent premium over Responsys’ closing price on...
Jan 2, 2014 | Online advertising, USA
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research. The findings, from the Interactive Advertising Bureau (IAB) and PwC US, marks a rise of 15 percent over the record-setting...
Dec 20, 2013 | Online advertising
In the coming year advertising will be more relevant, actionable and valuable to the consumer than ever before as the industry’s digital revolution propels forward at lightning speed, according to RadiumOne, the advertising software company. “In 2014, we’ll see brands...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 19, 2013 | Online advertising, Regulation
The Digital Trading Standards Group (DTSG) has launched UK good practice aimed at minimising the risk of display advertising misplacement. The DTSG is a UK group comprising representatives of the entire digital display advertising market, including trade bodies the...
Dec 19, 2013 | Marketing through gaming, Online advertising
With the green shoots of economic recovery seemingly coming out and the stock markets looking up, Kantar Media TGI takes a look at those people in Britain who hold stocks and shares – who are they, how are they valuable to the marketer and what kinds of online...
Dec 18, 2013 | Online advertising
National TV ratings provider Medialogic has struck a partnership with Kantar Media to enhance the TV audience measurement service in Pakistan. Medialogic will deploy Kantar Media’s Rapid Meter technology, phasing out the current DFM (Direct Frequency Measurement)...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 18, 2013 | Online advertising
Programmatic media trading has gained significant ground in 2013 as it continues to be better understood and more widely used. Adap.tv, the technology partner selected by many of the world’s largest video advertising buyers and sellers, has the following predictions...
Dec 17, 2013 | Content marketing, Online advertising, Online video
YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world’s largest media owner iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music Marketers getting smarter with content...
Dec 17, 2013 | Online advertising, Search engine marketing, Social media
The Internet of Things (IoT) will grow to 26 billion units by 2020, representing an almost 30-fold increase from 0.9 billion in 2009, according to IT research and advisory firm Gartner. The Internet of Things is the network of physical objects that contain embedded...
Dec 17, 2013 | Mobile, Online advertising, Online video
Over the coming months, the digital advertising industry will continue to grow as increasing amounts of budget are allocated towards digital channels. In this report, Visual classification company WeSEE releases its predictions for the digital advertising industry in...
