Nov 11, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research. As Twitter becomes a public company, a new report from WordStream compares the...
Nov 11, 2013 | E-commerce and E-retailing, Mobile, Online advertising, Regulation, Search engine marketing
Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour. Technology blog Digiday quotes ‘agency executives briefed on the program by Google...
Nov 11, 2013 | Online advertising, Online video, UK
With the latest John Lewis’ Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of...
Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
Nov 8, 2013 | Online advertising
Over half (54%) of advertising delivered goes unseen by the intended recipient, according to this new infographic from Infectious Media. The infographic suggests that advertisers can fight this tendency, saying “optimising to viewability can deliver 50% uplift in ads...
Nov 7, 2013 | Online advertising
Digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2% over the last four years, according to new research. The report, from ad serving platform DG...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 5, 2013 | E-commerce and E-retailing, Online advertising, Regulation
Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till. Watch this video from BBC click explaining how the technology works below: For example, ads for Red Bull could run in the rush...
Nov 5, 2013 | Facebook marketing, Online advertising, Social media
Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools. Last week, Forrester Research released the results of a UK study of 395 marketers in...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Nov 1, 2013 | Online advertising
A report released today by brand and communications qualitative research consultancy Firefly Millward Brown indicates the ‘Olympic effect’ among young people in Britain today. The research, London Pride: The Young Adult Perspective, highlights a new positive stance...
Oct 31, 2013 | Online advertising
As the world goes digital, new research shows marketers need to skill-up fast. The latest global brand executive surveys reveal that the switch to digital is now becoming ‘a matter of survival’, while reputation (in an increasingly social media dominated...
Oct 31, 2013 | E-commerce and E-retailing, Online advertising, USA
Nearly half of all Americans will celebrate Halloween this year, but they will spend slightly less than last year as the economy bites back, according to this new infographic from Statista. The research shows 158 million people in the US will spend a total of $6.9...
Oct 31, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
US snack brand Diamond has launched an engaging (but also bizarre) campaign “Diamond Nut Fantasies”. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a...
Oct 30, 2013 | Online advertising, Social media, Twitter marketing
Twitter has revamped its social network to favour image- and video-sharing by showing visual media directly within the Twitter timeline. View an example of the new mobile layout in this Vine video below: The move comes as Twitter prepares to go public in a matter of...
Oct 30, 2013 | Mobile, Online advertising, Social media
SnapChat has been valued at $4bn by keen investors, despite the popular self-destructing photo app not having an established revenue model. The California-based start-up has received the phenomenal price-tag after reportedly considering a plan to raise $200m in...
Oct 30, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275%, according to new research looking into social media return-on-investment (ROI). The Q3 Adobe Social Intelligence report indicates...
Oct 30, 2013 | E-commerce and E-retailing, Online advertising
Latest online data research from global digital marketing agency, iCrossing, reveals that for Brits, Christmas begins today (30th October), a week and a half earlier than it did just five years ago. What’s more, the data shows that people are increasingly putting the...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | Mobile, Online advertising
Nielsen is launching a new tool that helps advertisers monitor TV shows watched through DVRs, Internet-connected TVs, and mobile devices as well as via traditional broadcast networks, in a bid to get a more accurate view of modern TV consumption. In a blog posted...
