Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 28, 2013 | Australia and New Zealand, France, Online advertising, UK, USA
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list....
Oct 28, 2013 | Australia and New Zealand, Online advertising, UK, USA
This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that...
Oct 28, 2013 | Facebook marketing, Online advertising, Social media
Instagram has released a sample of its upcoming ad format, integrated into a user’s photostream as a ‘Sponsored’ image, as the Facebook-owned photo app looks to turn its rising popularity into cash. The photo-sharing service said the ads will begin appearing in...
Oct 28, 2013 | Email marketing, Facebook marketing, Online advertising, Social media
Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention. The new tool, called ‘Custom Audiences’ has gone live in the US, with a global rollout expected to finish by the end of November. The...
Oct 28, 2013 | France, Germany, Online advertising, Social media, UK
As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 25, 2013 | CPG, Digital marketing skills, Online advertising
Less than 10 percent of senior UK marketers have full confidence in their own digital marketing skills [8%] or those of their teams [9%] Adobe research has found. In addition, over 50 percent of marketers in the UK are not testing campaigns or content, relying instead...
Oct 24, 2013 | Online advertising, Search engine marketing
Google is testing giant banner ads on search results pages, with 30 advertisers on board, breaking an 8-year promise in the process. Google testing sponsored cover photos in SERPs cc: @rustybrick @douglaskwong pic.twitter.com/xN7Z8GHZPa— Synrgy (@SynrgyHQ)...
Oct 23, 2013 | Online advertising, Online video
Native advertising will become the most preferred form of advertising by 2025, taking the form of sponsored content across all media platforms, according to a new study by AOL UK. AOL UK’s “The Native Age” study combines a range of consumer and industry insights and...
Oct 23, 2013 | Online advertising, Social media, Twitter marketing
Last week, British Gas took to Twitter in an attempt to justify its 9.2% price hike, with a hashtagged Q&A session that attracted a storm of angry customers and negative publicity in the process. It was revealed on Thursday that there will be a 10.4% rise in...
Oct 23, 2013 | Online advertising, Search engine marketing, USA
Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes. The research firm said Yahoo’s websites had 197.8 million...
Oct 22, 2013 | Email marketing, Online advertising
Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of over 2.2 billion emails, published this year, has revealed the most (and least) effective keywords and phrases in email...
Oct 22, 2013 | Online advertising
Internet display advertising rose sharply during the second quarter of 2013, rising 27% compared to TV’s increase of just 4.2%, according to new research. The study, from Nielsen, found that TV kept its position as the front-running media format for advertising...
Oct 21, 2013 | Facebook marketing, Online advertising, Social media
In a major U-turn, Facebook is finally allowing Google to run is Doubleclick display ads on its ad exchange. The move means that Facebook users will start to see display ads served by Google’s ad placing service, giving both companies a potentially lucrative new...
Oct 21, 2013 | Online advertising
Japan has the fourth biggest online population the world, with an audience that skews significantly older than the global average, according to a new in-depth report from comScore. The comScore 2013 Japan Digital Future in Focus report provides a comprehensive...
Oct 18, 2013 | Mobile, Online advertising, Search engine marketing
Google has reported a profit of $2.97bn (£1.84bn) during the July -September period, beating expectations, despite a slump in ad prices and its mobile arm Morotola making a loss of $248m. The figures represent a 36% rise in profits compared to the same period last...
Oct 18, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing
Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social...
Oct 17, 2013 | Online advertising, Social media
Nielsen has launched multi-platform ad measurement platform in the UK, aimed at helping advertisers find the media mix for their campaigns. Early UK test results show: – Big variance in ad campaigns’ ability to generate ‘incremental reach’ – Variance...
