Jun 12, 2013 | Online advertising, Social media
This chart shows the user demographics for both Yahoo sites and Tumblr. There has been a lot of speculation surrounding Yahoo’s recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic. 40% of Tumblr users are aged 15-24...
Jun 12, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends. The study, from AdoTube, an in-stream video advertising specialist owned by Exponential Interactive, found that...
Jun 12, 2013 | Online advertising, Online video
News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google’s DoubleClick ad network. According to the research, news publishers...
Jun 12, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online advertising, Peru
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations. Headquartered in Miami with a second office in Mexico City, Xaxis Latin America offers advertisers the first, fully featured audience buying...
Jun 11, 2013 | Content marketing, Mobile, Online advertising, Search engine marketing
Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music. Watch this video from Bloomberg with highlights from the launch event here: The move was announced as part of...
Jun 11, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns. The deal will see eYeka’s online community of 250,000 creators work across Unilever’s brands to help create marketing...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 10, 2013 | Online advertising, Social media, Twitter marketing
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network. The deal will see data from Twitter integrated into WPP’s existing media and analytics platforms. Both firms will also create new products and services designed...
Jun 10, 2013 | Online advertising, USA
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report. The study, from Rovi Corporation, was conducted in the...
Jun 7, 2013 | Mobile, Online advertising, Online video
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months. Watch the Bloomberg interview where the data was revealed here: The figures were revealed by YouTube’s...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 7, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. In the next six months, Facebook will take the number of total ad units from...
Jun 6, 2013 | CPG, E-commerce and E-retailing, Online advertising
Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking...
Jun 6, 2013 | Online advertising, Online video
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study. The study, conducted by AOL video content firm Be On, indicates that although TV is considered a key...
Jun 6, 2013 | Online advertising
The UK ad market will grow by £3bn to £17bn in 2017, driven by strong internet advertising growth, according to a PwC report. The fastest growing areas will be internet advertising, internet access, out of home advertising, video games and TV advertising. According to...
Jun 5, 2013 | Content marketing, Mobile, Online advertising
Apple is reportedly set to launch a free ad-funded music streaming service at its Worldwide Developer Conference (WWDC) in San Fransisco next week, billed as a rival to Spotify, Google Music and Pandora. The Financial Times reports that Apple are keen to get the...
Jun 5, 2013 | Content marketing, Online advertising
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data. The research, from The Direct Marketing Association (DMA) reveals a 46% surge in sent emails while...
Jun 4, 2013 | Online advertising, Social media
With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. New online advertising trends from comScore suggests that brands using Yahoo may be able to target...
Jun 4, 2013 | Mobile, Online advertising, Search engine marketing
British smartphone users between the age of 18-24 are much more likely to react to ads on smartphones than other age groups, according to new research looking into UK mobile advertising trends. The study, from comScore, highlighted an increased engagement from the...
Jun 4, 2013 | Online advertising
Organisations can’t gather business insights from ‘big data’ fast enough, according to a new survey which found that just 23% of businesses perceive these projects to be a success. The survey, commissioned by Kapow Software and conducted in partnership...
