Apr 30, 2013 | Online advertising
Businesses across the UK are failing to turn the data at their disposal into competitive advantage, with many unsure how to make the move from being ‘collectors of information’ to ‘users of insight’. The result, according to KPMG’s head of data & analytics, is...
Apr 29, 2013 | Content marketing, Online advertising, Online video
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
Apr 26, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
This chart shows the percent change at the major US display ad companies. By 2015, Google is forecast to report 36.9% growth, this is largely attributed to the display ads on YouTube. Twitter’s growth has slowed dramatically since 2012, dropping from 93.8% to a...
Apr 26, 2013 | Facebook marketing, Online advertising, Social media
This data shows the leaders in US digital display ad revenue in billions (USD), and the predictions for revenue over the next two years. Google continues to extend its lead, attracting the most revenue each year since 2012. Facebook also showed growth over the period,...
Apr 25, 2013 | Mobile, Online advertising, Online video
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas. The deal will let consumers engage with many of the ads they see before a movie – allowing them to receive special offers, enter sweepstakes and bring home and share...
Apr 24, 2013 | Online advertising, Social media, Twitter marketing
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network. According to a report in the Financial Times, the deal will give SMG’s...
Apr 19, 2013 | Online advertising
Online advertising is soaring worldwide, but some formats work better than others to get the message across to consumers. This US-based infographic from InsightsOne looks at those ads that cause the most irritation- and the negative impact on the brands behind them....
Apr 18, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens. Parentdish is aimed at parents with kids of all ages, and will introduce new advertising products to enable brand campaigns...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 17, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media
In the UK, social networking remains the most popular single activity, but the proportion has slipped slightly, according to new data. The study, from Experian, indicates that traffic to the likes of Facebook and Twitter accounted for 22% of time online, compared to...
Apr 16, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below… Facebook’s bold new mobile interface...
Apr 12, 2013 | E-commerce and E-retailing, Online advertising
EBay has begun sharing the browsing habits of its users with third party advertisers, as the online marketplace looks to rival Amazon, Facebook on Google in the lucrative practice of behaviourally targeted ads. The company’s program will work in a manner similar...
Apr 12, 2013 | Content marketing, Online advertising
Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic...
Apr 11, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The campaign has gone live accompanied by a video featuring Dave Haynes from Soundcloud, Ghostpoet, Asi Sharabi from Sidekick Studios and David Bartot from Red Bull...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
Apr 10, 2013 | Content marketing, Online advertising
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit. The publisher has partnered with RadiumOne to launch the new ad format, which starts with...
Apr 9, 2013 | Online advertising, Regulation, Search engine marketing
Finance site MoneySupermarket.com has seen its search ads pulled from Google’s search results due to a ‘lack of transparency’ over its payday loan adverts. Digital news site The Drum reports that Google pulled all paid search ads run by MoneySupermarket.com as...
Apr 5, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook has launched ‘Home’, a new app that that puts feeds from the social network on the home screen of Android phones. Watch this presentation video from Mark Zuckerberg (courtesy of the Daily Telegraph) The software, called Home, was unveiled at an event in...
Apr 5, 2013 | Mobile, Online advertising, USA
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data. The study, from Emarketer, goes on to predict that Google will continue to lead Facebook and...
Apr 4, 2013 | Online advertising, Online video, Social media, South Africa
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study. The research, from the Digital Media and Marketing Association (DMMA), also indicates that three out of four South...
