Apr 4, 2013 | Australia and New Zealand, Germany, Online advertising
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy. Currently available in the US and UK, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia at Consumer 360 Pacific in May while the...
Apr 2, 2013 | Mobile, Online advertising, Search engine marketing
Google has launched a mobile ad calculator, designed to help advertisers predict the return on investment for their smartphone and tablet campaigns. Despite the phenomenal growth of smartphone and tablet use, mobile ads have been a tough sell to advertisers, due to...
Apr 2, 2013 | Online advertising, Online video
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’,...
Apr 2, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below… The ad created by...
Mar 28, 2013 | CPG, Mobile, Online advertising, Online video, Social media
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks. The ‘Nature Of Performance’ campaign centres around an iPhone app called Foap, that lets users upload and sell...
Mar 27, 2013 | Online advertising
Taxi advertising firm Ubiquitous has launched CabConnect, a free wi-fi service in select London taxis, with Microsoft signing up as the first sponsor. CabConnect runs in a network of branded taxis, offering one-on-one brand communication opportunities for sponsors via...
Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 25, 2013 | France, Germany, Online advertising, Russia, Search engine marketing, UK
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data. The study, from comScore’s 2013 Europe Digital Future in Focus report, identifies the prevailing...
Mar 25, 2013 | Mobile, Online advertising
When it comes to mobile advertising, UK consumers are increasingly screen agnostic- with environment and context becoming more important, according to new research. The study, from YuMe, indicates that consumer media consumption on mobile devices is influenced by...
Mar 22, 2013 | Mobile, Online advertising, Search engine marketing
Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides peopel with the opportunity to make more informed decisions. Restaurant searches were the only term that...
Mar 22, 2013 | Facebook marketing, Online advertising
YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October. The Google-owned site attributed much of the recent growth to a boom in smartphone...
Mar 22, 2013 | Online advertising
Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research. The study, from ad server MediaMind’s Global Benchmark Report, looked at ad ‘viewability’ for the first time- a...
Mar 21, 2013 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can...
Mar 19, 2013 | Content marketing, Online advertising, Social media, Twitter marketing
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast. Calendar Live uses a grid-like, DVR-style listing of shows...
Mar 19, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report. US based data monitoring company Next Big Sound claimed that it has a list of artists who they believe are buying statistics to...
Mar 18, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting. On Twitter, the now iconic hashtag symbol is used as a way to group conversations and follow...
Mar 18, 2013 | Online advertising, Social media, Twitter marketing
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research. The study, from Scientists from Royal Holloway, University of London, and Princeton University in New Jersey...
Mar 18, 2013 | Facebook marketing, Online advertising
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey. The study, from Gartner, quizzed 250+ marketers from U.S.-based companies with...
Mar 18, 2013 | Facebook marketing, Online advertising, Social media
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick. Facebook bought Atlas from Microsoft last month, giving the social...
Mar 14, 2013 | Online advertising
The European real-time bidding industry is booming as demand overtakes supply for RTB-traded inventory and ad rates double, according to new research. With the real-time bidding (RTB) market expected to be worth $20 billion by 2015, new findings from Adform have...
