Contentsquare Acquires AMW to boost digital accessibility for brands
Digital experience analytics platform Contentsquare has acquired accessibility software company Adapt My Web.
AdSquare and Nielsen teams up for out of home media buying
Nielsen Marketing Cloud has struck an integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
UK digital ad spend tumbled 5% in first half of 2020
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Kantar launches reputation intelligence platform for brands
Measurement firm Kantar has launched Kantar Reputation in the UK, its new single global platform for managing, monitoring and analysing earned media activity.
Facebook hits number one for mobile app advertising
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
How brands tackled the Covid-19 crisis: new products, services, campaigns and approaches
The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.
The road to recovery: Publishers optimistic in run up to golden quarter
Whilst 72% said that advertisers are committing to paid relationships over the Golden Quarter, 70% of publishers noted that advertisers are only committing to short term plans (1-3 months), according to new research.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Making the perfect Christmas advert: Shoppers reveal formula for success
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
Smart launches direct-first platform to manage deals and private marketplace buying
Smart AdServer has launched Smart Buyer Connect (SBC), a direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying.
Sourcepoint buys Redbud to boost privacy compliance for ad tech firms
Privacy compliance platform, Sourcepoint has announced the acquisition of RedBud the UK-based technology firm.
YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Most people likely to buy a product after seeing out-of-home ad
Despite recent concerns about ‘out of home’ advertising (OOH) and its viability to target consumers with mass quarantines and shelter-in-place orders, 81.7% of consumers are actually noticing this advertising channel more or about the same during the pandemic according to new research.
Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic
Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.
Christmas more important than ever say shoppers as new restrictions fail to reduce retail footfall
UK consumers are determined not to let the latest round of Covid restrictions ruin Christmas this year, according to new research.
International Advertising Association elects new president
At the World Board Meeting of the International Advertising Association (IAA), Srinivasan Swamy handed over the baton of the Chairman and World President to Joel E. Nettey, CEO, Innova DDB, Ghana.
Adform launches FLOW Platform for online marketing management
Ad management platform Adform has introduced a new product suite, called Adform FLOW, designed to make it easier for marketers to plan, buy and activate media.
Global media ad prices fall 0.9% as traditional media tumbles
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Over a quarter of US SMEs cut martech spend during Covid-19
Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research
Social media fail: PureGym sorry for ’12 years of slave’ workout
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.
