Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
More than half of European asset management firms have implemented client engagement, digital marketing and communications technology sooner than anticipated due to the COVID-19 pandemic.
TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith.
Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, have struck a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform.
The role of programmatic media has leapt. European programmatic adspend topped €23bn, with 77% of display and more than 50% of video now traded that way. Better use of data’ was the top driver from advertisers.
The majority of people feel customer service should be back to pre-Covid levels; in contrast to the three quarters who were prepared to make allowances for brands during lockdown, according to new research.
Nuance Communications and Rakuten Mobile have struck na strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform.
One in six organisations (16%) today lack any formal sales and marketing alignment, despite seeing it as their biggest priority, according to a study.
The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. Data presented by Stockapps.com breaks down the rise of podcasting.
Technology ranks as the overall top industry accounting for the fastest-growing companies in the list, followed by support services, construction and retail, according to new research.
Sky Media has today announced a brand-new bespoke partnership with car buying service, heycar.
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Global online content consumption doubled in a year to an average of 7hrs. The shift online means brands need to turbo-charge their content marketing skills. Fake news is driving brand risk, while connected TVs and TikTok are surging.
