Hubspot takes on CRM giants with new ‘easy-to-use’ platform
HubSpot has launched of Sales Hub Enterprise, its new CRM platform designed to directly compete with Enterprise CRM giants.
Incubeta ties organic and paid search with new ad tool for brands
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Nike expects permanent shift to online sales as lockdown boosts ecommerce
Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump and has witnessed digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.
UK readers increasingly look to science for Covid answers during pandemic
Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.
Social media ‘now captures 13 to 24% of total marketing budget’
Typically, social media now captures 13-24% of total marketing budgets. Over 70% of companies found social let them reach prospective customers more efficiently, 63% found it improved efficiency of other media, and to make it happen the broader organisation needs to understand its role.
Sublime and Xandr partner on programmatic ‘guaranteed high-impact’ ad campaigns
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
51Degrees partners with Digital Element to offer geolocation technology
Digital Element has integrated with 51Degrees to offer market-leading geolocation technology, providing brands, retailers and technology vendors insights into online user preferences and device-specific behaviour.
QuantumCast and AdTonos team up for programmatic audio in Germany
Online audio advertising platform, AdTonos has announced a partnership with QuantumCast, to bring programmatic audio opportunities to brands and publishers in Germany.
Episerver buys Optimizely to boost customer experience services
Digital experience platform Episerver is acquiring web content testing startup Optimizely.
Mint Velvet appoints Avenue Digital for paid search drive
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Neilsen launches ‘campaign outcomes database’ Compass
Measurement firm Nielsen has launched Compass, a database that measures campaign outcomes measurement for brands.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Open letter to Apple from ad industry: ‘Help us create a universal ID solution’
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Taboola and IAS Partner on brand safety solution for clients
Native ad platform Taboola has struck a partnership with ad verification platform Integral Ad Science (IAS) to introduce an industry-first pre-bid brand safety technology for performance advertisers.
YouTube faces lawsuit over UK children’s privacy
YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.
Kinder partners Gameloft to bring toys to life with AR app Applaydu
Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.
