Netflix sees customer surge amid lockdown but warns of slowdown ahead
Netflix added another 10 million customers in the second quarter beating expectations, but forecast that growth in subscribers would slow to 2.5 million.
‘Bulk of data’ available to businesses going to waste
The large majority of data is going to waste inn UK businesses, with lack of usability, security and silos among the op barriers, according to new research.
Cavai strikes ‘conversational advertising’ partnership with Telegraph Media Group
Conversational advertising platform Cavai is partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, which gives readers two-way interaction with advertisers on the news site.
IPA Bellwether: UK marketing budgets ‘worst on record’ due to pandemic
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
App Annie launches ‘Ascend’ to boost mobile advertising
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.
Index Exchange and JW Player partner to boost video ads
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
Google makes huge $10bn investment in ‘digital India’
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
Mediaocean buys 4C Insights to boost marketing insights
Advertising software provider Mediaocean has acquired 4C Insights, a global data science and marketing technology company.
GumGum and IRIS.TV launch video ‘Image Recognition’ tool for targeted ads
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.
Ad agencies face ‘below-average’ long-term growth after pandemic
Advertising agencies will struggle during the economic fallout of COVID-19, with the industry growing just 1% after pandemic, according to new research.
Affectv revamps ad tech company as Hybrid Theory with simplicity ‘pledge’ to marketers
Affectv is relaunching its advertising technology company as Hybrid Theory with an open letter to the advertising industry urging it to make the ‘complex simple’
Next gen creative: D&AD reveals winners of ‘New Blood’ ad awards
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
RAF revamps website with Imagen to boost marketing
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
78% of marketers ‘not using available data to drive marketing camapigns’
Nearly four fifths (78%) of marketers are not using the data available to them to drive better decisions and only 12% of marketers are running campaigns that are aligned to their customer’s journey and interests, according to new research.
Post lockdown marketing: Core group of ‘confident consumers’ could lead recovery
Post Covid-19 recovery will be driven by a core group of confident consumers, and positive, encouraging advertising could play a critical role in nation’s recovery, according to a new report.
Verizon Media launches “Brand Story” format for advertisers
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
The rise of ‘kidfluencers’: Are child social media stars being exploited?
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Starcom partners with Integral Ad Science to boosts brand safety and viewability capabilities
Experience marketing company Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.
Bazaarvoice buys Curalate to boost social content across reviews network
Product review provider Bazaarvoice has bought social commerce solution Curalate to add more visual tools to its network of reviews.
Working from home saves London commuters 24 days per year in travel time
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.
