Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.
Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.
Kantar has struck a UK partnership with data connectivity platform LiveRamp. with a new platform helping marketers reach audiences without infringing consumer privacy.
Speechmatics, a UK leader in any-context speech recognition technology and Puzzel, leading European Contact Centre as a Service (CCaaS) provider, have partnered to transform customer experiences in contact centres through Puzzel’s Agent Assist technology.
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Targeted audio ad platform Octave Audio, a joint venture from News UK’s Wireless and Bauer Media, has launched, having secured campaigns with the UK Government, Volkswagen, Mercedes-Benz, VOXI and Vision Express.
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Brands including Spotify, Depop and Globe (Universal Music) have signed up to the new #BrandShareTheMic initiative, showcasing the spectrum of standout Black talent by magnifying their voices on brand’s Instagram accounts.
The Grooming Company wanted to motivate new customers to visit its Dubai salons. This Facebook case study shows how the executive male grooming business increased its new customers by 45% through optimisation and engaging online activity.
Amazon has maintained its position as the world’s most valuable brand, while trust and responsibility are becoming key factors for consumers in relation to making brand choice, according to new data.
The brands that innovate at speed and with more frequency will recover from the COVID-19 pandemic and economic crisis fastest, according to new research.
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
With tech giants including Google, IBM, Microsoft and Intel racing to create the next generation of supercomputers, investment in quantum computing technologies are booming. New research looks into how machines capable of performing calculations in seconds that traditional computers would take 10,000 years to perform, can provide value (or not) in the short term.
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
3D and AR creative platform, Poplar has been selected as one of TikTok’s global AR content creation partners.
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
A large number of big brands, including Verizon, Ben & Jerry’s and The North Face, have joined a boycott of Facebook advertising, following the social network’s failure to prevent racist and violent information from being shared on its social networking service.
Native ad platform Taboola is working with apparel brand Bombas to promote its 2020 Pride collection, featuring limited-edition socks inspired by the bright, diverse LGBTQ+ community.
