Unruly appoints Oath and AOL director Alex Khan as UK Managing Director
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
Digital consent notice creation grew 40% globally in GDPR’s second year
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Kantar and Comscore extend Italian TV partnership with Auditel
Kantar and Comscore have announced the renewal of their partnership with Auditel in Italy until December 31st 2023.
Covid 19 and how brands stepped-up to help both customers and staff
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
GDPR 2 years on: Consumers want contextually relevant ads, yet remain cautious about their privacy
Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for consumers who are now most receptive to contextually relevant advertising, according to new research.
Omedia partners JustWatch for VoD analytics
Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
In-game ad platform AdInMo gets $500K funding boost from Techstart Ventures
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
The Mix youth charity partners with NOW TV
Digital youth charity, The Mix, is launching a new partnership with streaming service NOW TV.
Lotame launches cookie-free ad data tool for marketers
Lotame has launched Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments.
Data to drive marketing agendas in times of uncertainty- Salesforce report
Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.
Adobe launches 5 new AI services for customer insights
Adobe has launched five intelligent services, powered by its AI, Adobe Sensei.
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
DoubleVerify expands in Asia with Japan office
Digital measurement platform DoubleVerify has opened an office in Japan and has appointed former Director at Google in Japan, Takashi Takeda, to head up its business operations.
Case study: Nike engages locked-down public to compete with sports stars via social media
As the Covid-19 pandemic set in, Nike adapted its marketing to cater for a locked down audience at home. This case study looks at how the brand used its signature themes of determination, inspiration, and performance to engage consumers via a social media competition… with a superstar twist.
Ad spend trends: Food and govt spending soars as travel ads plummet
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
