Odd news: The 10 weirdest digital stories of 2019
From deep fakes to mind-reading wristbands, technology took us in some strange directions during 2019. In this special article, we celebrate the 10 weirdest news stories of the year.
In-game advertising extends beyond casual games as developer confidence grows
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
The worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…
What features make people trust a website before buying?
An unhappy user will leave a website within 10 – 20 seconds if left dissatisfied – one of the key factors that determines whether a user stays on a website is if they believe it’s trustworthy.
KFC appoints Mindshare as retained media-buying agency
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency.
Chrimbo limbo: Advertisers should save some budget for post Xmas shopping frenzy
Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
The year in review: 16 biggest digital trends of 2019
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
Kinetic launches universal behavioural planning platform for OOH media
Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
The power of reviews: Just 53% would consider using business with less than 4 stars
Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.
Top 10 Christmas ads: Tesco beats John Lewis for social media buzz
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
Tappx develops programmatic platform for digital TV ads
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Half of Brits ‘willing to exchange data in return for personalised menu’
Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.
Unilad appoints Hotwire for blood donation equality campaign
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
Learning from the Biggest Hacks in History
Cyber-attack — the words alone can be enough to incite panic. Between a lack of understanding and media sensationalism, any mention of a cyber-attack brings to mind catastrophic levels of damage.
Mapp and Datasine announce technology partnership
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
70% of UK public are uncomfortable with how brands use their data
Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.
Britvic hires Jaywing for digital marketing push
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Adform partners Broadsign to boost programmatic ads for clients
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
Ad fail: Peloton under fire for ‘sexist’ Christmas advert
Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.
Three emerging needs from the new citizen driven marketplace economy
As concern over the environment grows, there has been a marked shift in public behaviour, as people from being consumers to becoming ethical brand citizens. Davina O’Donghue, Senior Research Director at RDSi looks at how brands can best respond to meet these developing needs.
