Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech
The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.
Google Cloud revamps with ‘WorkSpace for Everyone’ tools for work and schools
Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.
Coca-Cola Africa undergoes digital transformation project with Flintfox and Microsoft
As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management firm Flintfox, and Microsoft to modernise how it uses technology.
Best audio branding: Mastercard retains top spot as sound investment pays off
Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Twitter Spaces: the audio chat heats up
Spaces launched on the web edition. This Clubhouse-style audio chatroom gives new opportunities for brands: hold online events, sponsor content, get thought leadership exposure, – there are many routes for nurturing their network, creating leads, and sharing information. Don’t forget the vox pops and market research too. Find out how:
A level playing field? G7 leaders strike deal to tax tech giants
The US, UK and other large, rich nations reached a landmark deal on Saturday to get more tax money from multinational companies such as Amazon and Google and reduce their incentive to shift profits to low-tax offshore havens.
Colgate hires MassiveMusic for ‘science-based’ sonic brand identity
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
Businesses ‘failing to prioritise customer engagement in a post pandemic world’
UK businesses could be putting their post-pandemic recovery at risk by failing to effectively communicate with customers, according to new research.
Funworks partners with insurance comparison engine in ad campaign
Creative agency Funworks has partnered with insurance comparison engine Gabi behind a new advertising campaign that offers to pay real life Gabi’s to change their name to “Get A Better Insurance.”
This Girl Can partners with Heart to encourage more women and girls to get active
Sport England’s This Girl Can campaign is teaming up with Heart, the UK’s biggest commercial radio brand, to encourage women and girls across the country to come together and get moving.
Twitter planning ‘Blue’ £2.49 subscription service
Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.
Tappx launches contextual audiovisual advertising solution
Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.
MediaCom and BLINK launch ‘Innovation Slam’ event
With the pandemic severely challenging brands to adapt, create and implement new and innovative marketing campaigns at short notice, MediaCom and BLINK have launched the Innovation Slam, a new annual event designed to help clients understand what innovation looks like to them.
UK tech sector ‘has grown tenfold in last 10 years’
The UK tech industry has expanded 10 fold in the last 10 years, enabling the creation of hundreds of fast growing tech companies that are set to challenge Silicon Valley in the coming decade, according to analysis by Dealroom.co and the Digital Economy Council.
Criteo buys Mabaya to boost retail media tools for advertisers
Criteo has acquired Mabaya, a retail media tech company for major ecommerce marketplaces round the world.
GumGum Partners with NewsGuard to stop ad dollars from funding misinformation
GumGum, a global technology and media company specializing in contextual intelligence, has struck a partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation.
The Famous Grouse expands ‘The Spirit of Rugby’ campaign
The Famous Grouse has kicked off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith.
Zynga buys Chartboost to bolster mobile advertising
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
The Digital Divide: Discord between marketers’ actions and consumers’ behaviours
In the ever-evolving digital landscape with increasing online channels, most UK marketers (83%) are struggling to establish a unified customer experience when so many have multiple identities, according to new research.
