Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.
Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.
Performance marketing agency Merkle has launched its new planning methodology, Pando Planning.
Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.
Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.
Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.
Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.
Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device
UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.
Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.
Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.
Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.
Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.
A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.
Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.
The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.
UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.
Young people feel disenfranchised and misrepresented according to new research by media agency UM.
Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.
Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.
