Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.
ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.
With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.
Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).
Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.
ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.
As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.
Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.
This social media, ecommerce and retail campaign from Carrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…
This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.
On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.
Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.
Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being “polluted” by brands that fail to take real action after making false promises.
Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and ‘doing good by stealth’.
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.
Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, according to new research.
Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.
Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.
