Cannes Lions: Twitter stats show most popular campaigns
With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.
Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”
Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.
Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other
Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.
The science of the influencer: A primer for TV and social ads?
Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.
Global marketing body WFA launches ‘Voice Coalition’
The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.
Cannes Lions 2019: Brand trust becoming essential says Edelman
Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.
Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’
On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.
Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way
There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.
Ecommerce trends: Are user generated images the key to reducing return rates?
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
Car buying trends: Location data key to converting browsers into buyers
There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.
Jet Suit racing comes to London Tech Week 2019
London Tech Week, Europe’s largest festival of technology and innovation, hosted the UK’s first live multi-pilot Jet Suit race demonstration over the Royal Victoria Docks waterway next to ExCeL London.
53% of marketers claim ‘you can never have too much data’ (but many don’t know what to do with it)
More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.
Gender stereotypes banned in UK ads
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.
Customer loyalty trends: Digital channels key to shoppers clicking with brands
Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.
Video viral of the week: Momondo unites 61 strangers to form connecting tattoo
Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.
Onefootball hires SpotX for global video ad partnership
Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.
Ad platform Smart gets global activation within Google Display & Video 360
Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.
Adform launches ‘Trusted Partner Program’ with nine companies
Ad technology platform Adform has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimise their outsourced services and integration processes.
GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?
A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.
Is Fortnite becoming the next big social network?
Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.
