Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.
Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.
Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.
Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.
Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.
Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.
BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.
Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.
Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.
Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.
Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.
Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.
Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.
The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.
