Apr 25, 2019 | Ads
Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.
Apr 25, 2019 | Ads
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.
Apr 25, 2019 | Ads, Content marketing, E-commerce, Social
Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research. From the furore surrounding the Fyre Festival...
Apr 25, 2019 | Ads
The technology sector is currently expanding 2.5 times faster than any other in the UK, but while it can attract a more diverse talent pool, many from minority groups feel stress and discrimination, according to a new report. The BIMA Tech Inclusion & Diversity...
Apr 25, 2019 | Ads, Content marketing, News
Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles. Benedy is the former CEO of Glispa Global Group and brings over a decade of leadership experience in the ad tech...
Apr 25, 2019 | Ads, News
A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research. As this anxiety escalates, it is causing a plethora of new...
Apr 24, 2019 | Ads, Mobile, Search engine marketing, Video
UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.
Apr 24, 2019 | Ads, Mobile
UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research. The latest IAB UK and PwC Digital Adspend study demonstrates continued confidence in the power of digital advertising. For the first time...
Apr 18, 2019 | Ads, Content marketing, Mobile
Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing. An early pioneer in mobile push notifications, Airship now allows businesses to precisely...
Apr 18, 2019 | Ads, Content marketing, E-commerce, Social
Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research. The findings, from Nosto,...
Apr 18, 2019 | Ads
Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.
Apr 18, 2019 | Ads, Social media, UK, UK digital marketing, Video
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.
Apr 17, 2019 | Ads, Content marketing
Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for...
Apr 17, 2019 | Ads, Content marketing, Mobile, News, Search, Social, Video
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...
Apr 17, 2019 | Ads, Content marketing
There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research. The study, from ComCast-owned ad management firm FreeWheel shows the line between linear and digital TV is increasingly...
Apr 17, 2019 | Ads
Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life. The media asset firm’s first Augmented Reality (AR) feature includes a new “View in Room” button that allows...
Apr 17, 2019 | Ads, Video
There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.
Apr 16, 2019 | Ads, Content marketing
The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research. A survey of 1,153 UK retail workers carried...
Apr 16, 2019 | Ads
French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.
Apr 16, 2019 | Ads, Content marketing
French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising. The acquisition gives Publicis access to Epsilon’s loyalty software, which serves 600 million accounts...
