Apr 3, 2019 | Ads
The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.
Apr 3, 2019 | Ads, Content marketing
The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research. Account-Based Marketing firm Demandbase has revealed the...
Apr 3, 2019 | Ads, Content marketing, News, Social, Viral
Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with. These...
Apr 3, 2019 | Ads, Content marketing, E-commerce
With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019. Both Mother’s Day and Easter are key dates in the retail...
Apr 2, 2019 | Ads, Content marketing
MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland. The partnership is a first between all five FA women’s national teams and Boots will use football to...
Apr 2, 2019 | Ads, Content marketing
Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research. The latest Integral Ad Science (IAS)Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud...
Apr 2, 2019 | Ads, Mobile
Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.
Apr 2, 2019 | Ads, E-commerce, News
To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional...
Apr 2, 2019 | Ads, FMCG digital marketing, FMCG digital marketing food and beverages, Video
Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.
Apr 2, 2019 | Ads, Content marketing, Video, Viral
With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK. To avoid pet FOMO, Hotels.com has launched the...
Apr 2, 2019 | Ads, Content marketing, News, Video
Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands. The activity includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign...
Apr 1, 2019 | Ads, Content marketing, News, Video, Viral
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Apr 1, 2019 | Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Video, Viral
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…
Apr 1, 2019 | Ads, Facebook marketing, Regulation
Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.
Apr 1, 2019 | Ads, Video
FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.
Mar 29, 2019 | Ads, Video
Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.
Mar 29, 2019 | Ads
Transport and logistic firm Eddie Stobart, has launched a new website, designed to promote the diversity of brands that fall under the Eddie Stobart Group.
Mar 27, 2019 | Ads
Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey finds.
Mar 27, 2019 | Ads
Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.
Mar 26, 2019 | Ads
20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.
