Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Most sites that rank in Google’s top 20 search results don’t currently pass the minimum requirements for a good page experience – as set out in Google’s new ‘Core Web Vitals’ update. 96% of sites tested in US desktop searches failed three Core Web Vitals thresholds for performance and usability. And rankings are bound to be impacted. Time to check your own performance.
Verizon Media has launched its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Advertisers are feeling pressured to increase privacy compliance as consumer interest in data privacy and Apple’s IDFA decision increases, according to the findings of a new white paper.
Adtech platform Smart is integrating with ID5, an identity solution for digital advertising to giving the publishers and brands access to improved user recognition and monetisation in programmatic transactions, while maintaining a high standard of privacy compliance.
Global is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform.
Q1 M&A activity surged past pre-COVID levels in tech, digital, media and marketing, according to Ciesco, the specialist advisory firm.
Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.
As we continue on our journey on the roadmap to recovery, a new survey found that 3 in 4 business leaders (74 per cent) expect overall economic conditions in the UK and Ireland to improve in the next 12 months.
In environments that disallow third-party cookies such as Firefox and Safari, eCPMs increased more than 30% when first-party identifiers were utilised, according to new research.
Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
Indian tech startups are enjoying a period of sustained success. The Pandemic, a tape-cutting Government budget, and record-levels of investment has spurred the subcontinent’s tech-heavy sectors to dizzying growth.
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.
Early signs show an upturn in UK spend and an increase in optimism around economic recovery, according to new research.
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
