Consumers beg brands to drop ‘annoying’ chatbots
1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.
The year in review: 17 biggest digital trends of 2018
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Email marketing: Waitrose reclaims top spot from Asda in Christmas battle
Waitrose has won the Christmas battle of the inbox, reclaiming its crown from ASDA who won in 2017.
IAB Europe launches Connected TV White Paper
As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.
Consumers set to spend £7bn on groceries in run up to Christmas
Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.
Artificial Intelligence ‘playing a role in 84% of households this Christmas’
As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.
YouTube faces fan backlash over 2018 ‘Rewind’ video
YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.
BT unites C4 and ITV stars for favourite Christmas moments
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.
Sony launches ‘Instagrammable’ music pop up in New York
Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalised song based on the beat of your heart.
2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go
This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12...Germany: Digital video growing faster than expected
With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.
Artificial intelligence will not be mainstream in marketing until 2021
Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.
Top 10 Christmas ad rankings: John Lewis secures top social media spot
John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.
Native ads beat display ads for viewer recommendations
Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.
Marketers not “putting their money where their mouth is” when it comes to data sharing
SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.
Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism
2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.
Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes
From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
Viral of the year: Mariah Carey brings diva-style to Hostel World
“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.
Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’
The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.
Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video
Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.
