UK ad industry “waking up to brand safety risk”
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
LoopMe are working with the UK Governments Department of International Trade to help promote their largest ever international trade and investment campaign.
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.
Despite retailers recognising ‘last mile convenience’ is an increasingly important consideration for online shoppers, many are still failing to meet consumers’ expectations in fulfilment, according to new research.
AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.
Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.
IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.
Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.
More than half of Britons polled admit to using an ad-blocker online whilst browsing the internet, with males slightly more likely to do so than females, and those living in the East Midlands more inclined to use ad-blockers than any other region, according to new research.
Tinder has become the top-grossing app in Apple’s online shop, topping the likes of Netflix, Pandora and hit mobile games like ‘Clash Royale.’
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).