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Valentine’s seasonal marketing campaign: Deliveroo & KFC earns media with ‘Bucket ring’ (Singapore)

Feb 14, 2022 | Marketing Case Studies, PR, Social

A simple co-marketing PR idea that drove talkability, boosted sales, and didn’t need a big media budget.

Valentine’s seasonal marketing campaign: Hotels.com puts exes in the dumpster with Anti-Valentine’s Day booking tool (USA)

Feb 8, 2022 | Marketing Case Studies, PR, Social, USA, Viral

The brand found a way to hack the marketing model of the hospitality industry, creating news and getting talked about in the run-up to Valentine’s Day. And guaranteeing front-of-mind awareness on a small PR budget.

Valentine’s seasonal marketing campaign: Teleflora embraces the power of female compliments (USA)

Feb 6, 2022 | Ads, CPG, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, USA, Video

A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.

Valentine’s seasonal marketing campaign: Cadbury 5 Star offers escape for singles (India)

Feb 1, 2022 | CPG, Digital intelligence, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, Video

A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.

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  • Seasonal marketing campaigns. How to build your team’s skills…

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