Apr 4, 2017 | Search engine marketing
Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research. The comparison site MoneySupermarket was been named...
Mar 22, 2017 | Search engine marketing
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”. With “Unique Reach”, customers should be able to see “the number of unique users and the...
Mar 21, 2017 | CPG, Search engine marketing, UK
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research. The study, from Criteo S.A. was revealed at Criteo’s Ecommerce Media Forum. The data...
Mar 20, 2017 | Online advertising, Regulation, Search engine marketing
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government. Last week, the UK government decided to remove its...
Mar 2, 2017 | E-commerce and E-retailing, Facebook marketing, Search engine marketing, Social media
Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir’s bot for Facebook Messenger. Masterpass, the Mastercard digital payment solution and Getir, the pioneer of mobile retail, now offer a brand new shopping experience...
Feb 28, 2017 | Search engine marketing
Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period. That’s the finding of an analysis of the category just released by AdGooroo, a leading...
Feb 22, 2017 | Online advertising, Search engine marketing
Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry. Google’s on-site search engine tool has been the “go-to” for web publishers ever...
Feb 20, 2017 | E-commerce and E-retailing, Mobile, Search engine marketing
Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.
Feb 17, 2017 | E-commerce and E-retailing, Search engine marketing, UK
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research. Amazon.co.uk was the leading UK retailer in paid search advertising over the course of the last year according to new rankings released today...
Feb 16, 2017 | E-commerce and E-retailing, Search engine marketing
For websites selling straight off the screen, a well-structured site, with high checkout buttons and fewer ads are likely to get ranked higher on Google. Getting a high listing in search engines is critical for achieving good ecommerce sales. Whether your brand is...
Feb 14, 2017 | Search engine marketing
Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research. In its Spring Travel Insights report, released today, Bing has found that Brits are increasingly looking for quick escapes with loved ones with...
Feb 9, 2017 | France, Search engine marketing, UK, USA
Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British. According to analysis of 2016 Waze navigation data from 2016 to flower shops...
Jan 31, 2017 | Search engine marketing
US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research. The IgnitionOne Q4 Marketing Report looks at US and global data. Also, as Google instigates changes that prioritise consumer...
Jan 30, 2017 | Regulation, Search engine marketing
Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online....
Jan 26, 2017 | Online advertising, Regulation, Search engine marketing
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report. The company says efforts to crack down on payday loan ads, ads that look like system errors and fake news ads were among those that led to an...
Jan 25, 2017 | Search engine marketing
Content from social platforms such as Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during the last year, while online publications saw a major decline, according to new research. The data is based on an...
Jan 23, 2017 | Online advertising, Regulation, Search engine marketing
Google is using its home advantage to place ads in top position on its search results, according to a new report. The Wall Street Journal cited analysis by data software firm finds that search results for hardware items like phones and laptops yield ads for...
Jan 19, 2017 | E-commerce and E-retailing, Search engine marketing
There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research. The New Year arrives on a wave of reflection and while the resolutions of many will fade into obscurity,...
Jan 17, 2017 | Search engine marketing
Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE. The roll out supports the Chinese firm’s recent expansion of coverage to Europe and the rest of the world. HERE has already powered Baidu Maps’...
Jan 11, 2017 | Search engine marketing
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016. Personal assistants and artificial intelligence were a clear priority for marketers over the past year. Advances in chat bots and virtual assistants, such as...
